Project 3: Ad Critique – 50 pts. total
Budweiser Generations Commercial
What makes this a very basic American point of view is the belief that you can achieve anything with hard work and a “Can do” attitude. When knocked down we “pull ourselves up by our bootstraps” and keep trying. We can be anything we want if we work hard. Possible sources: Info on Clydesdales, the company, etc. Description would include the wide open spaces, old time harnesses, beer wagons, etc.
2015 Jeep Renegade | X Ambassadors “Renegades”
The strongest components are the lyrics and story of the ad. Jeep has a long history in America.
Suggestion: Watch ads for previous Super Bowls. You will be able to re-watch to catch details.
You may NOT use my examples!
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