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SWOT Analysis

Strengths – internal factors that leverage organizational performance

Weaknesses – internal factors that will affect the health care organization (cost, quality, etc.)

Opportunities – external factors that improve initiatives for the organization

Threats – external factors that could negatively affect organizational performance

The SWOT analysis should match the organization’s resources and capabilities to the competitive environment in which it operates. The analysis should help guide the organization’s formulation and selection of strategy. The SWOT analysis framework is often represented in a 2 x 2 matrix. (See template below.)

Using the health care companies selected in Week 1, create a slide presentation with no more than 12 slides (with bullets) and note pages that include the following (Note: Use the bullets below to help you structure your presentation):

 The first slides should introduce your companies and why you chose them.

 Include your completed SWOT diagrams (one for each company).

 Include a comparison of each company’s SWOT.

 Identify a minimum of three factors that affect each firm’s environment. You must include the internal and external environments (e.g., resources, market, competitors, geographical, global) in each factor. Rate the top two concerns, based on your professional experience.

 Assess and provide recommendations that will:

1. enhance the strengths,

2. minimize the weaknesses,

3. maximize the opportunities, and

4. overcome the threats.

What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a

situation analysis. The acronym SWOT stands for the following factors:

Strengths and weaknesses are internal to the company and

can be directly managed by it, while opportunities and threats are external (meaning the

company can only anticipate and react to them).

HSA525 – Assignment 1: SWOT Analysis

 Assume you are meeting with your internal or external stakeholders. Create a Stakeholders Recommendation in which you:

 Summarize your SWOT analysis to the stakeholder selected.

 Provide short-term recommendations.

 Include two or more references to support your rationale.