You are required to conduct a mini project about on-shelf availability in supermarkets, and to write up your findings in a report not exceeding 2000 words. What to do: 1. Go to a large supermarket of your choice and make notes on any items that are out of stock. The supermarket should be a large one with, for example, a big car park etc and not a small ‘metro’ or ‘local’ type store. Select products from different categories, e.g. fresh vegetables, bakery, spices, condiments, milk, alcohol etc. You could visit the same supermarket on different days and at different times to see the effect this has on stockouts. 2. Analyse your results considering the issues in the supply chain that could have caused these products to be out of stock. In doing this you will draw on supply chain management theory covered in the lectures and textbooks, and any news in the media about what is going on in the world – there are often supply chain issues reported at bbc.co.uk and in the Financial Times. You are expected to identify and select four out of stock items that allow an interesting and different supply chain management story to be told for each with hypotheses that connect well with the theory. 3. Identify a function in the supermarket that is or could be outsourced and give a strong argument for outsourcing it. 4. Identify a function in the supermarket that uses dynamic capacity to chase variable demand. Explain how the dynamic capacity is implemented and explain why in this case dynamic capacity is used. 5. Identify an example of demand shaping being used in the supermarket. Explain why and how demand shaping is being implemented. You do not need to speak to any supermarket staff to complete this assignment to a high standard. You are not expected to know for sure why items are out-of-stock, but you should suggest logical explanations, supported by academic literature and any other supporting evidence. To obtain high marks for your work it is essential that you connect your findings with the academic literature. Plagiarism will not be tolerated. The report must present your own analysis, understanding and conclusions rather than a copy of someone else’s. You should reference all the sources of information that you use. You may use only 2000 words (excluding the list of references) and no appendices. This means that you must write succinctly. Get to the point quickly, without any waffle. There is no need for a long, boring introduction. It is your job to analyse and compact the information, not the reader’s. This is an advanced skill that you may spend a lifetime developing.
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