Strengths and Weaknesses Assignment | Homework For You
Starbucks is the largest specialty coffee retailer in the world with more than 16,850 coffee shops in 50 countries. Go into any Starbucks and you can buy coffee drinks and food items, as well as roasted beans, coffee accessories, and teas. Starbucks operates more than 8,800 of its shops, which are located in about 10 countries (mostly in the US), while licensees and franchisees operate more than 8,000 units worldwide (primarily in shopping centers and airports). Starbucks also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brands. Starbucks also markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks i doing great having very effectively weathered discount coffee promotions McDonalds and Dunkin Donuts
After reading the above case answer the following questions:
1. Identify the different strengths and weaknesses in resources, capabilities, and core competencies facing Starbucks Corporation. The strengths: (6 marks, 1 mark each) 2 3.
The weaknesses: 1. 2.
2. What are the key questions for Starbucks managers in internal analysis to create VALUE for their customers? (4 marks, 1 mark each) 1. 2. 3. Get Finance homework help today
