Analysis of Mission and Vision Statements and the Company’s Strategic Direction (20%)
The Analysis of Mission and Vision Statements and the Company’s Strategic Direction paper is an individual assignment that focuses on the analysis of the mission and vision statement and strategic direction of a fairly well known company. Students should select from the list of companies below.
List of Company Selection:
The Washington Post
Education Management (EDMC)
There are two parts to this assignment. Part 1 focuses on the mission statement of the selected organization. Part 2 focuses on the strategic direction of the selected organization.
o Create a three-column table in which you (1) list the salient characteristics of the mission statement; (2) identify those elements of the mission statement that comport with the characteristic from the article, and (3) provide any comments, recommendations, or criticism of the company’s mission statement.
o The table should be no more than one page.
Students will identify strategies presented in this course that are currently being used by the company. The strategies should be identified and discussed at the corporate, business, and functional levels.
Required Elements to include in Strategic Analysis:
Required Formatting of Paper:
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