Textbook: David, Fred R. & David, Forest R. (2017). Strategic Management: A competitive advantage approach, 16th. Pearson.
Chapter 1: The Nature of Strategic Management.
Chapter 2: The Business Vision and Mission.
Q1. Provide Reflection on what you have read in the textbook in Chapter 1 and 2 and then type a one and half page paper concerning the topics that you believed were worth your reading and understanding. What was the most valuable thing that you learned and why?
Q2. Read The Cohesion Case (“Coca-Cola Company, 2018”) at the end of Chapter 1 and then do Exercise 1A “Update the Coca-Cola Cohesion Case” (Coca-Cola Press Releases can be located in the “Events, Reports, and Releases” tab on the Coca-Cola website). This is a one-page, double-spaced assignment.
Q3. Go to the end of Chapter 2 and do Exercise 2A and 2B “Write a Vision and Mission Statement for the Coca-Cola Company.” This is a minimum of a one-page, double-spaced assignment.
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