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Strategic Management – MGT 460 (due 24hrs)

Term Paper Part #1
Content Structure Criteria
• Prepare a paper analyzing Dunkin’ Brands Group, Inc. (Nasdaq: – DNKN).
• Add additional sites as noted to supplement your research.
• Apply the material found in Chapters 1 thru 6 from the text in your analysis of the following:

Company Mission and Critique
o State the mission and evaluate its completeness
Outside Stakeholder Groups
o Describe the actual or hypothetical claims of 2 groups and how the company is or could reconcile the claims with their corporate strategy
Corporate Social Responsibility
o Identify the Long-Term Mission and Describe how they Leverage Core Capabilities to Achieve the Mission 
External Environment
o Rank the Remote Environment Factors in Order of Importance
o Describe your Basis for this Ranking of Remote Environment Factors
o Identify your number one Competitive Force Shaping Strategy and Defend Your Choice
o Identify their U.S. Market and Market Position
o Describe the Strategy of Existing Rivals to Gain Market Share in the U.S.
o Critique this Strategy of Existing Rivals to Gain Market Share in the U.S.
Global Environment
o Identify their Markets and Market Positions Outside of the U.S.
o Describe their Strategic Orientation in the Global Market
o Describe their Competitive Strategies in the Global Market
o Critique these Competitive Strategies to Gain Market Entry
Internal Analysis
o Create a SWOT Analysis for the company (limit to 5 items @ letter)
o What key competitive factors do you identify in the Value Chain Analysis
o Describe the competitive value of their Core Competencies
o Critique the competitive value of their Tangible Assets
o Critique the competitive value of their Intangible Assets
o Critique the competitive value of their Organizational Capabilities

o Show an annual 2017 vs. 2016 Revenue and Net Profit Comparison
o Show an annual 2017 vs. 2016 U.S. Market Share comparison (top 3 competitors)
o Identify their stage in the Life Cycle and Describe Why you believe this
o Identify the Success Factors in the Industry and Critique their current and future ability to achieve these 

Required: 
Prepare a report applying each of the above criteria to Dunkin Brands Group, Inc. Be specific and current in your reporting of each of the criteria. Prepare your report with college level English in a proper sentence structure. Follow APA guidelines. Include a cover sheet and a reference page. Add a minimum of 7 sites to your text (1), latest annual 10K report (1), and latest CSR (1) sources so that you will have at least 10 sources for your research. Use APA formatting for your citations. Show your citations in the body of the paper as you write. All citation and reference sources must be noted on the reference page.
A minimum of 1700 words.

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