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STARBUCKS Case Study | Homework Help Websites

Using the company you selected during Week 2, (STARBUCKS)(ATTACHED) please construct a Marketing Plan for the business. You may review sample online plans, but please use your own ideas and creativity to create a plan that is suited for your business and your hometown. Our marketing plan template will help you to: Define your brand Identify your customers Understand your competitors Identify your company’s strengths, weaknesses, opportunities and threats Define what makes your business different Map your customers’ purchase journey Create your marketing action plan Once you’ve determined your objectives and targets, it’s time to look at how you’ll promote your business to prospective customers. Strategies typically cover the Four Ps of marketing: product price place promotion Monitor, measure and improve your marketing tactics

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