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Facebook has recently experienced an unprecedented loss in its market value and lost about 120 Billion in its M.V. The company’s historical loss should have not been surprising to its top management and board of directors. The company has not been consistently maintaining a sound alignment between its vision, mission, and values and its actual strategy. The prior months and years that preceded the crisis have given the company’s management many signals to correct, adjust, and take actions that would address serious challenges and concerns that ultimately led to its huge loss in M.V, yet the company’s management failed to respond properly and effectively.
1. Go over the vision, mission, and values statements of the firm and make a bullet points of the firm’s purpose, core business, strategic goals, and values.
2. Do a google search using the words (privacy, Facebook, crisis, value, strategy) and select three articles from respected business media outlets that preceded the big crisis in July 2018, make sure the selected articles are deferred on at least 3 years (2016, 2017, and earlier months of 2018) and summarize the most important points discussed in those articles.
3. Describe the misalignment and the misfit between the firm’s claimed values and its actual behavior based upon the revelations from the news (hint: Cambridge Analytics is one example).
4. Do another search on (Facebook board of director weak governance) and select two articles that date earlier 2018 and 2017 and describe the existing management problem.
5. Reflect on the firm’s strategy and recommend some solutions to its current problems.
6. Using excel sheet, draw a historical trend graph of Facebook stock price, earning per share, and market share. The necessary data can be found in the company’s annual report.