Social Marketing Assignment | Online Assignment Help

Instructions: Please base your responses on the assigned materials. Please use the space you need to respond. Points will be deducted for responding in bullets, unclear/poor writing, syntax/editorial (spelling, punctuation) errors. You should use what you have learned from your assigned readings in Kotler and Lee,2016, and other readings assigned. Please use single line spacing or 1.5 spacing (not double spacing) and black font. Please do not add bulleting formatting as this makes it difficult to track review/add comments. Please do note delete the original questions- leave them in.

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Please complete question # 1, all parts, and question # 2 all parts

Question 1. Social Marketing Planning Worksheet Step 1

Complete all 5 questions under STEP 1 below:

PROVIDE BACKGROUND, PURPOSE AND FOCUS FOR YOUR PLAN. Please note it may be useful to work on this as you will need this later in the course. Please be sure to use definitions of background, purpose, intended impact, and focus from your readings from Chapter 5 in Kotler and Lee, 2016. Your replies should reflect a thorough understanding of the material.

Select a public health behavioral issue of interest of interest to you for these.

Step 1 is from Kotler and Lee, 2016, Appendix A, p 504. For an example, see Kotler and Lee, 2016, p523). Please respond in complete sentences and sufficiently thoroughly to demonstrate you have thoughtfully considered and understand how to apply these steps to your own public health behavioral issue.

1.1. What is the public health social issue you are picking for this exercise?

1.2. Who is the hypothetical sponsoring organization(s) for the plan?

1.3. Summarize key Background information/data leading to the development of the plan ideally using statistics?

1.4 What is the campaign purpose and intended impact?

1.5 What is the campaign focus?

Refer to Chapter 4 in Kotler and Lee, 2016 for a detailed description of this process.

Question #2. Step 2. Complete all questions under Step 2.

STEP 2: CONDUCT A SITUATION ANALYSIS (corresponds to appendix A from Kotler and Lee, 2016) for a PUBLIC HEALTH behavior and plan (same as question 1.) The below MUST be applied to your specific public health program. You must apply this to a program. Do not just say, “resources” etc. a “theoretical program is fine, but it must be applied. You may wish to look at Figure 4.2 (Kotler and Lee, 2016, p 109) for a better understanding of how the microenvironment and macroenvironment are linked. Complete the steps provided here (also in Appendix A of Kotler and Lee, 2016, p502). Do not just restate what the definitions state as in, for 2.1, do NOT write resources, expertise etc. Describe specifically the ones you plan to maximize. You should incorporate material from your Kotler and Lee,2016; Chapter 5 primarily but also Bertrand and Rimon pdf and the CDC short readings assigned.

2.1 What organizational strengths will your plan maximize?

2.2 What organizational weaknesses will your plan minimize? (e.g., resources, expertise, management support, internal publics, current alliances and partnerships, distribution channels) remember to specify- do not just say “resources, expertise” etc.

2.3 What environmental opportunities will your plan take advantage of?

2.4 What external threats will your plan prepare for?

2.5 What findings from prior and similar efforts are noteworthy, those of yours or others?


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