Service Management Decisions | Online Assignment Help

Individually, produce a 1,7500-word individual report that evaluates and analyses the effectiveness of the service management decisions that took place during the planning and delivery of an event. The report will assess the level of customer satisfaction and provide recommendations on how customer service could be further optimized for future event Word Count: 1,750 words (excluding tables and reference list) A clear structure is expected, and the report should progress in a logical manner (headings and sub headings necessary), highlighting those issues of most relevance to supervised event. Introduction – what is the purpose of report? Background to the event – event concept? (Event Conference host by students of the event management degree to students of other years from events management degrees. The conference will provide an understanding of the real-world learning and current trends in the events industry. Students will have opportunities for networking and employment) Target market? (Students of Events Management Degrees are the target market. Why is target market important in an event? {book reference}) Has it taken place before? If so, how often? (Yes,10 years running) • Application of Theory in relation to the supervised event. Points to consider – what is service management? Tools? What is customer service? Importance of customer service? (SERVQUAL, GAP ANALYSIS, Reference from books) Were the customers satisfied? Tactics employed to measure this? (Talk about Service Audit and Rater Model, Customer Satisfaction, and Customer Survey definitions Reference from books, talk about our surveys) Conclusion & Recommendations – summarise key points/ findings and introduce any recommendations you may have identified. • Reference List – Harvard references of texts used in work, alphabetical order A limited, descriptive report – thank you for your submission Geanene! Please read in text comments as well as the genral comments below. Please let me know if you have any questions. The report demonstrates limited knowledge and understanding of key concepts at a basic level. There is no evidence of critical appraisal of ideas or concepts, and some sections appear extremely descriptive and weak. The work shows a little attempt to place knowledge within an applied context, but this does require work. Good attempt at a cover page although yo uare missing the module code, word count and module leader info. YOur contents page has some formatting issues which could be improved to make it appear professional. Satisfactory attempt at an opening introduction; the language requires work in order to make it effective and clear for the reader. The overall presentation is good, although remember to justify align your text and number your headings without the dash. The font changes size and formatting in places – ensure it is consistant throughout. Your language, sentence structure and grammar requires work. You switch between past and present tense, first and third person, and include typos that make it hard to decipher for the reader. This has a huge impact on the information and key points that you are trying to get across – proof read your work to avoid these in the future. Target market – why is this important? Why do we segment a market? Don;t just tell me WHO the target market is for the event, set the scene, explain the importance. Your in text referencing features a number of errors and also the credibility of some of your sources is questionnable. Try to use academic sources where possible and refer to cite them right to support with referencing them correctly. The structure appears disjointed – it would make sense to discuss customer service and it’s importance, prior to service managment and service management techniques? The analysis of the data was very superficial and escriptive, with no analysis of discussion in relation to the comments recevied. Why is this info so integral? How will it be used? Two images situated between section 5 and 6 – are these appendices as the caption suggests? If so, they should feature at the end of the report.

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