Segmentation and Targeting Assignments | Online Homework Help
https://newyorkcity.score.org/blog/how-narrow-down-your-market-segment
https://newyorkcity.score.org/blog/how-evaluate-your-small-business%E2%80%99s-target-market
How the iPhone Got Tail Fins – Part 1 of 2
How the iPhone Got Tail Fins – Part 2 of 2
Segmentation & Targeting
The Why
The textbook does a good job in explaining the “What” and the “How” of segmentation. But it does not fully describe the “Why”. Discuss the “Why” it is important for companies to segment markets. What is the rationale behind this?
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Specific Company
Pick a company’s product/brand that you either like or are familiar with enough to know about their segmentation and targeting strategies. If you don’t have a company that you are familiar with enough, pick one that you are familiar enough through the advertisements and general marketing you see them conducting.
1. Name the company/product/brand and discuss what you think their marketing strategy seems to be, in general.
2. How does your company choice go about segmenting markets? What segmentation criteria do they use?
3. Should they be using any other (additional) segmentation criteria? Why?
In general, how do you think advances in technology have made it possible for smaller segments to be profitable?
The Long Tail (article)
Explain the concept of the Long Tail as it relates to segmentation and targeting. What are the implications for marketers?
