Devise a Sales & Marketing strategy for an international country or region. Please select a country/region in which your organization currently does not operate Product/ Solution -FUJITSU Retail Solution Market Place Country – USA Word count – 2000- 2250 Please divide the word count according to the marks allotted 1. Company background and product decisions (20 marks)
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a) Brief background of the organization
b) Description of a specific product to be marketed in your selected country including its unique selling point and other characteristics c) Justification of country/market choice (briefly consider key macro-environmental trends, consumer trends, etc)
d) Entry strategy and its justification
e) Market segment(s) and their characteristics and trends
2. The proposed marketing mix (40 marks)
a) Product strategy (e.g. product adaptation vs. standardization, packaging & branding adaptations, product positioning.)
b) Marketing channels (consider how the product/service will get to your intended customer
c) Pricing strategy (pricing decisions and their justifications) d) Communications strategy (promotion mix consisting of traditional and digital methods, their description and justification)
3. Sales strategy (40 marks)
a) Consider the importance of selling in the marketing mix
b) Develop a sales process for your company
c) Identify your Lead Generation Strategy. Get Marketing homework help today
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