Robbins V. Lower Merion School District Assignment

Write a 8-10 minutes speech about Robbins v. Lower Merion School District, School-Issued Laptop “Spy cam” Invades Privacy Rights.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Only focus on:


1. What school did wrong when handling this case.

2. How can they improve their PR strategies when handling this case.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

3. What should we do as PR professionals when handling this case.

IMPORTANT: The speech does not have to include long background of the crisis, focus more on these three topics!

I attached the case analysis file that you can read to finish the speech, you can do online research to get more information about the case.

I’m watching you…

School – Issued Laptop “Spycam” Invades Privacy Rights


Case Summary

For years, computers have been a reality in the K-12 educational environment. At its best, technology offers all kinds of possibilities for engaging young people in the learning process. But as anyone who has ever purchased a new gadget knows, technology can have its downside as well. So it was for students at Harriton High School, who discovered that their school-issued Apple laptops could monitor them at home—or anywhere else.



Harriton High School is one of two high schools in the Lower Merion School District (LMSD) that serves 62,000 residents of Lower Merion Township and the Borough of Narberth. The district, located west of Philadelphia, is one of the oldest public schools in Pennsylvania and is affluent, with a median household income of $112,300 in 2010 and a median home value of $583,900. A large renovation project modernized all nine district school buildings, and in 2010 a new $100 million Harriton High School was completed; a $108.5 million Lower Merion High School was under construction. The district’s per student expenditure was one of the highest in the state.

According to the district’s website, LMSD offers a quality educational program and students are high-achieving. Each school:

received recognition for excellence by the Commonwealth and seven have received the National Blue Ribbon Award for Excellence in Education. LMSD schools rank among the highest in Pennsylvania for SAT and PSAT scores, AP Participation rate, total number of National Merit Semifinalists, total number of International Baccalaureate diplomas granted and in numerous publications’ “Top Schools” lists. Approximately 94 percent of high school graduates attend institutions of higher learning.

Newsweek’s “Best High Schools” ranked Harriton High School first in the state; its other high school was ranked third. Famous graduates included NBA basketball legend Kobe Bryant and Alexander Haig, former secretary of state.

A Disturbing Discovery

Thanks to state and federal funding secured by the district’s technology department, each high school student was provided an Apple laptop to enhance his or her learning experience. Students were allowed to take home their assigned laptops to take full advantage of the technology.

On November 11, 2009, Harriton High School student Blake Robbins was confronted by an assistant principal who said that Robbins was engaged in “improper behavior” in his home. Cited as evidence, according to court documents: a photograph from the school-issued laptop webcam showed Robbins eating something that looked like pills on a bed. The photo was taken without his knowledge, permission, or authorization.

Students were unaware that the school district had loaded a software program onto each laptop that gave the district’s technology department the ability to remotely activate the camera embedded in the laptop. When the laptop was operating, the technology department could view the environment in front of the laptop as well as “see” what was on the computer screen, such as documents and e-mails.

The district had installed LANrev, a computer management software system, on all of its district’s 6,500 networked computers, including the laptops. This software allowed the district technology staff to efficiently disseminate software updates and patches and other maintenance work remotely from a central server, which eliminated the need to service each computer individually.

A feature of LANrev was Theft Track, which, when enabled, could assist district officials in locating stolen or lost computers by providing valuable data such as a computer’s geographic environment, visuals of its users, and information from documents. The software could take still photos of anything in front of the laptop from the webcam and screenshots of what was on the computer screen.

At the time, students and their parents were required to sign an Acceptable Use Guidelines document to use the district-owned laptops; it included a reference to the district’s policy for appropriate use of the district’s network, but the signed agreement did not include information about the Theft Track feature specifically. No district policy was created to handle issues regarding Theft Track. In addition, there were no restrictions imposed on district technology staff use of LANrev’s tracking features. The technology administrator hired after the purchase of LANrev later described the technology department as the “Wild West” because of the lack of protocols to guide staff about rapidly advancing technology issues.

In most instances, the Theft Track feature was activated on specific laptops when a school administrator or technology department member was informed that a student had reported his or her laptop stolen or lost. The intent was to use the tracking features to help locate the missing laptop. Within a year and a half, thirteen student laptops had been reported stolen and six of those were recovered by the local police with district-provided information.

Lower Merion School District’s Response

LMSD’s District Superintendent Dr. Christopher W. McGinley became aware of the Robbins’ lawsuit February 18, 2010, and developed an e-mail statement containing preliminary answers to questions which was posted at 4:45 p.m. Later that evening a letter from McGinley for parents was also posted on the district website at 9:26 p.m. and shared with the news media.

Recent publicity regarding the District’s one-to-one high school laptop initiative, and questions about the security of student laptops prompted our administration to revisit security procedures.

Laptops are a frequent target for theft in schools and off school property. District laptops do contain a security feature intended to track lost, stolen and missing laptops. The security feature, which was disabled today, was installed to help locate a laptop in the event it was reported lost, missing or stolen so that the laptop could be returned to the student.

Upon a report of a suspected lost, stolen or missing laptop, the feature was activated by the District’s security and technology departments. The security feature’s capabilities were limited to taking a still image of the operator and the operator’s screen. This feature was only used for the narrow purpose of locating a lost, stolen or missing laptop. The District never activated the security feature for any other purpose or in any other manner whatsoever.

As a result of our preliminary review of security procedures today, I directed the following actions:

· Immediate disabling of the security-tracking program.

· A thorough review of the existing policies for student laptop use.

· A review of security procedures to help safeguard the protection of privacy; including a review of the instances in which the security software was activated. We want to ensure that any affected students and families are made aware of the outcome of laptop recovery investigations.

· A review of any other technology areas in which the intersection of privacy and security may come into play.



Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Homework Writing Services
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
written to perfection. Thank you
Customer 463813, April 11th, 2023
The paper was delivered on time but I requested for a revision. Overall, it was on time and satisfied with the provided 2 versions of the revised paper. Thank you!
Customer 454455, June 7th, 2020
English 101
Good. However, always manually proofread,
Customer 460547, April 25th, 2022
well done
Customer 452441, April 14th, 2022
Business Management
Very good paper! Thank you.
Customer 463331, April 6th, 2023
Customer 463469, October 18th, 2022
English 101
Customer 456823, May 15th, 2022
This revised version was far better than that of the first I received. Thank you so very much for the prompt service.
Customer 454007, March 16th, 2020
English 101
Good work.
Customer 456823, May 15th, 2022
Excellent response.
Customer 462579, June 4th, 2022
Environmental studies and Forestry
Good work.
Customer 458115, May 29th, 2022
Business and administrative studies
Good work.
Customer 463053, June 20th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat