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RMNS
Luxury Shoe Company
Our campaign will launch a luxury brand of men’s shoes intended to compete with high-end brands such as Louboutin, Manolo Blahnik, Balmain, Gucci, Versace and similar. We will look to fit into the demographic of casual to dressy footwear, where the target consumer has plenty of discretionary income, such as celebrities, athletes, and high caliber businessmen.
The company is called RMNS. It is comprised of the initials of the designer’s parents but will be pronounced, REMAINS. The slogan will be, “Trends come and go, but only true style RMNS”
The main attribute or defining the characteristic of the shoe is a set of 3 chain links embedded in the sole. The links are made of titanium or silver, or gold depending on the style or preference of the buyer and each shoe is hand made in Portugal. The retail pricing of the shoe will land between $800 and $2000, placing it at the more attainable of this level of branding.
As we look to place this campaign with high volume influencers and target a more social media savvy market, our intentions to create content such as mini-documentaries and abrupt segments that certain targeted influencers can display is intended to not only educate the consumer on the brand itself, but to demonstrate the quality and limited availability of the product itself.
We are still experimenting with logo ideas but will look to create a logo on par with the brands that we seek to compete with. Color templates will revolve around wealth and envy, as well as appeal to the calming sensibilities that only a surplus of money can provide.
