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Assume the role of a Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
- Describe the product you selected in terms of how it is classified.
- Identify the important factors that marketers of this product should analyze to evaluate market segments
- Indicate the competition of the product category in both the home and foreign markets.
- Explain how you would apply the targeting and positioning approach to market the product
- Discuss the major nongovernmental regulatory forces that might affect sales of the product.
- Identify the major challenges should be considered when determining a retail site location
- Explain how you would develop, execute and measure a campaign for this product considering the traditional and digital promotional venues.
- Discuss the ethical marketing considerations as they relate to your product.
- Must be eight to ten double-spaced pages in length (not including title and references pages) and formatted according to APA style
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least five scholarly references beyond the course text.
- The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offer additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
- Must document all sources in APA style, as outlined in the Ashford Writing Center.
- Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.