Research Assignment | Homework For You

Select two nearby businesses in the same industry that are considered competitors. Location: Manly or in the city, preferably in the CBD area. They should be competing directly with each other.
Examples: two leading cafes (for example, Starbucks and Max Brenner), restaurants (Thai or Japanese, poke-bowl shops, Hungry Jacks and McDonalds, Hugos and The Bavarian), organic food shops, big clothing retailers (Uniqlo and H&M), pharmacies.
2. Carry out two types of research: primary research (field research) and secondary research (read this). Use the data to analyse the market and the businesses. Also, using what you’ve learnt, craft strategies for one of the businesses.

Field research is to be carried out in groups: observe and collect information about the pricing of the product or services offered (in menus and/or the price boards) and the non-pricing strategies  (see Week 6, Reading #4). Optional: you may also speak to store owners, managers or knowledgeable employees to inquire further about pricing, non-pricing, competitive and growth strategies, and so on. Once the field work is done, share the information with the team. Get Economics homework help today