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Country is Thailand, Technology is automobile

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PART II: The Economic Analysis of the Country

There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic health of a country and information on channels of distribution and media availability. As mentioned earlier, the guideline focuses only on broad categories of data and must be adapted to the particular company and its product needs. With that said, write at least one (1) paragraph for each of these sections.



III. Economic statistics and activity

  1. Gross national product (GNP or GDP)
  2. Total
  3. Rate of growth (Real GNP or GDP)
  4. Personal income per capita
  5. Average family income
  6. Distribution of wealth
    1. GINI coefficient
    2. Income classes
    3. Proportion of the population in each class
  7. Minerals and resources
  8. Surface transportation
    1. Length (miles or kilometers) in each mode: road, rail etc.
    2. Ports.
  9. Working conditions
    1. Employer-Employee relations
    2. Employee participation
    3. Salaries and benefits
  10. Principal industries
    1. What proportion of the GNP does each industry contribute?
    2. Ratio of private to publicly owned industries
  11. Foreign Investment
    1. Opportunities?
    2. Which industries?
  12. International trade statistics
    1. Major exports
      1. Dollar value
      2. Trends
    2. Major imports
      1. Dollar value
      2. Trends
    3. Balance-of-payments situation
      1. Surplus or deficit?
      2. Recent trends
    4. Major Trading partners
      1. Major import source country?
      2. Major export destination country?
    5. Exchange rates
      1. Single or multiple exchange rates?
      2. Current rate of exchange
      3. Trends
  13. Trade restrictions
    1. Embargoes
    2. Quotas
    3. Import taxes
    4. Tariffs
    5. Licensing
    6. Customs duties
  14. Labor force
    1. Size
    2. Unemployment rates
  15. Inflation rates

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PART III: Market Audit and Competitive Market Analysis


III. The Market

A.  Describe the market(s) in which the product is to be sold

1.  Geographical region(s)

2.  Forms of transportation and communication available in that (those)     region(s)

3.  Consumer buying habits

a. Product-use patterns

b. Product feature preferences

c. Shopping habits

4.  Distribution of the product

a. typical retail outlets

b. Product sales by other middlemen

5. Advertising and promotion

a. Advertising media usually used to reach your target market(s)

b. Sales promotions customarily used (sampling, coupons, etc.)

6.  Pricing strategy

a.  Customary markup

b.  Types of discounts available

B.  Compare and contrast your product and the competition’s product(s).

1.  Competitor’s product(s)

a. Brand name

b. Features

c. Package

2.  Competitor’s prices

3.  Competitor’s promotion and advertising methods

4.  Competitor’s distribution channels

C. Market size

1.  Estimated industry sales for the planning year

2.  Estimated sales for your company for the planning Year

D. Government participation in the marketplace

1. Agencies that can help you.

2. Regulations you must follow



Research guides for IBM 4141 in Cal Poly Pomona Library

A sampling of sources in the library guide:

  • CIA World Factbook

Free website provided by the U.S. Central Intelligence Agency with information on the history, people, government, economy, geography, communications, transportation, military, and other issues for over 250 countries.

  • Coface Group: Country Risk

Risks associated with doing business in a country.

  • Country Commercial Guides (

Market conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.

  • CountryWatch

Provides current statistics and trends (political, economic, etc.) for over 200 countries.

  • Europa

Official website of the European Union.

  • Foreign Corrupt Practices Act
  • Gale Virtual Reference Library (GVRL)

Includes business encyclopedias and handbooks, such as the International Directory of Company Histories and the Business Plans Handbook.

  • Hunger Map

Free resource provided by the United Nations’ Food and Agriculture Organization.

  • International Monetary Fund (IMF) eLibrary

Explore IMF data by country, topic, or data source.

  • Proquest Newsstand

Over 1,500 U.S. and international newspapers, including The New York Times, Los Angeles Times, The Wall Street Journal, The Economist, and The Guardian.

  • U.S. Department of State: A-Z Countries

Choose a country and click on its bilateral relations fact sheet for more info.

  • World Bank: Doing Business

Measures business regulations and their enforcement across 189 economies and selected cities at the subnational and regional level.

  • World Bank: Indicators

Over 300 indicators covering 200+ countries from 1960 to current day.


Countries and Their Cultures by Melvin Ember; Carol R. Ember

Call Number: e-book

ISBN: 0028658965

Publication Date: 2003-11-01

This guide provides a reference for anyone seeking information about the predominant and variable cultural forms, mores, and modes of expression in virtually every country. Entries cover many of the elements that together constitute the predominant culture, as well as lost cultures of the world.

Worldmark Encyclopedia of the Nations by Jason M. Everett & Kimberley A. Mcgrath

Call Number: e-book (GVRL)

ISBN: 9781410338365

Publication Date: 2012

Global Edge

FITA (Federation of International Trade Associations)

IBIS World (at CPP Library)

Global industry reports.

For UK and some European market data: MINTEL markets (free download after registration)

Welcome to Mintel

Transparency International; (for Corruption Perception Index)

Economic Freedom Index (Heritage Foundation)

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