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1. The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own interpretation of social media for B2B. Provide at least two specific examples of how might you use social media marketing in the Conscious Capitalism simulation to build relationships with business buyers. Defend your choices.

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2.  Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?

 

Article Choices for Question 1

Using social media marketing in B2B markets?

https://hbr.org/2016/01/social-media-works-for-b2b-sales-too

https://www.forbes.com/sites/forbestechcouncil/2017/12/22/the-eight-trends-in-2018-digital-marketing-converting-challenges-into-advantages/#311793f17cba

Article for Question 2

Please complete each question separately and use references in APA format.

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