Public Relations Assignment | Homework Help Websites
In Week 1, you completed the research analysis of your PR strategy plan for Rock Pic School. This week, you must create a strategy for the following three areas that the school wishes to engage in: media relations, consumer relations, and special events or promotions.
Using Microsoft PowerPoint, create a PR strategy for Rock Pic School. Your plan must include the following:
- The primary goal for the PR strategy
- A message plan:
- What is the message to communicate?
- Who is the target audience for the message?
- What is the message description?
- Who is delivering the message?
- A tactical plan:
- An executive summary
- At least two tactics for each of the three types of PR areas the school will be engaging in
- The desired outcome of the strategy
Place the highlights on the slides and the complete description or analysis in the speaker’s notes area of the presentation.
- Create a Microsoft PowerPoint presentation of at least 7 slides.
- Use proper MLA formatting for your document and source citations.
- Use the MLA Citation Helper as a convenient reference for properly citing resources.