Public Health Campaign | Online Assignment Help
Select an Australian public health campaign from the past 30 years, such as – Swap it, don’t stop it; – Measure Up; – Slip, slop, slap; – Speeding: No one thinks big of you; – Life. Be in it; – Anti-smoking or anti-violence public health promotional efforts. Write a 1,200-word report, including references and with an executive summary, addressing these questions: – How common is the public health problem in Australia? – What is the distribution of the problem in the population? Which particular population groups, if any, are more at risk? – What are the risk factors? – How does (or did) the campaign address the problem? – Is the campaign working, or did it work? Critique the campaign using evidence. – What more needs to be done to reduce the problem, and why? The report should finish with informed, reasoned, persuasive conclusions, including practical recommendations where possible, all supported by authoritative references. For the purposes of this report, a public health campaign is a planned, funded initiative of limited duration and targeting a specific public health challenge for an identified community group or population. The campaign involves widespread communication or action, typically involving promotional messages displayed through mass media such as electronic, print or billboard advertising with the aim of changing people’s attitudes or behaviour. Outreach programs attempting to convey information or messages also qualify as campaigns. Legislative changes or the provision of infrastructure or health services alone and without a message or promotional or outreach aspect do not constitute a public health campaign for the purposes of this report. For example, laws prohibiting hand-holding using of mobile phones while driving do not constitute a public health campaign, whereas displaying Get your hand off it posters does constitute a public health campaign. It is nevertheless recognised that public health campaigns often combine promotional activity with legislative change or funding of infrastructure or enlarged services, and it is legitimate to mention these other initiatives where they occur alongside or supporting the public health campaign Your report will be assessed on these criteria: – Content criteria: commonality and distribution of the problem, campaign approach, analysis of the campaign, and practical recommendations – Selection of a genuine public health campaign as earlier defined; – Relevance of essay content to the chosen topic and to public health; – Quality of the content, in terms of accuracy, depth of analysis and evidence of critical thinking; – Amount and quality of research undertaken using library and other authoritative sources. – Technical criteria: report presentation and formatting, citations and referencing, number, currency and quality of citations and references, and written expression – Use of appropriate essay format and length; – Appropriate use of APA 6th edition style and reference list; – Sufficient, current and authoritative references, with citations; – Accurate spelling, grammar and punctuation; – Clear, concise and fluent written expression. All reference list entries must have at least one citation, and all citations must have a corresponding reference list entry. This unit uses the APA 6th edition method of referencing. Your report may include a maximum of 10% quotations with reference list entries. Plagiarised text does not count as allowable quotation. To promote clear dissemination of information, paraphrase and use your own words. Be sure to include in-text citations and reference-list entries for directly quoted, paraphrased or summarised information. Summarising is preferred to direct quotation and paraphrasing. DO NOT GO OVER THE WORD COUNT OF 1,200 WORDS
