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Project management assignment on this assignment u have 2 thing to

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Project Management Assignment

 

On this assignment u have 2 thing to do. 1st part is the group assignment but u only do ENTRY MODE which is only 250 word. The product/company is Brita(water purifier) and the country is CAMBODIA. 2nd part is the individual assignment all the description is there

Grayson IIB assignment.docx 

 

 

 

 

 

Assessment 1: Group Oral Presentation – 20%

Presentation Date

Session 13 for FT

Session 7 for PT

Weightage

20% (40 marks) 

Group

Strictly 4 persons per group only

Test Format

20 mins presentation in class.

 

Question: MESP (Market Entry Strategy Project) Presentation

1.    Choose a company and a product that company produces (can be a service as well).

2.    Assume the CEO has decided upon a global strategy to market and sell the product in other countries.

3.    Assume the company will only choose one country to enter next year, but the CEO is taking recommendations from many teams in the company.

4.    Your team (a group of no more than four students) is in charge of researching and recommending a Market Entry Strategy for one country.

5.    Prepare presentation slides in Power Point format, and all group members (ie. Every individual in class) are to make a presentation in class.  

6.    Your presentation should cover the following areas:

 

1.    Introduction

Present the history and background of the company and/or the product.

Showcase the country and city that you intend to take your company’s product into.

Target Market:

      Define the target market for the product in (country name).

      Drawing on basic information through your research, determine the best estimate as to the potential market for the product in (country name).

      Explain the opportunities presented by the demographics of your chosen market.

 

2.    Challenges

Explain three (3) challenges for marketing the product in (country name). For example, you can look into, but are not restricted to, the following categories of:

      Government

      Physical infrastructure

      Economics

      Competitors and Substitute products

 

3.    Recommended Approach

Present your collective ideas to deal with the challenges explained in point 2 above.  You should draw upon all that you have learnt in your Diploma programme, as well as tap into your group-mates’ experiences for this section.

4.    Entry Modes

Recommend the most appropriate entry mode for the product in (country name) at this time. Explain the reasons for your recommendation, eg:

Distributorship

Licensing

Franchising

Joint venture

Wholly-owned subsidiary

 

Assignment Requirements

For your Group Project:

Do use a variety of written (Powerpoint slides), oral (explanations), and visual (short video clips) representations.

 

For group report:  

All members have to fill in and submit together with the Power point slides, the appended Peer- & Self-Evaluation Form in your Study-Guide. Lecturers will assess the feedback from each member of the group to ensure equitable participation, and this will be used as a component toward the final grade.

 

Each group must submit a 1,000 word (approximately 250 words per member) summary, with references.

 

Assignment Format

1.    Write the Names and Student Numbers of each group member clearly on the Assignment Cover Form.

2.    Include your presentation slides (black/white), 6 slides per page.

3.    Include slide numbers to present sequence of slides.

4.    Include a 1000-word summary.

5.    Include a List of References at the end of your summary.

List the references consulted by your group in preparing this MESA Report, in proper APA (American Psychological Association) format.

    

Assessment 2: Individual Assignment – 40%

Date Due

Session 14 for FT students

 

Session 8 for PT students

 

Weightage

40% (40 marks)

Word Limit

2000 words

Citation Format

APA

References

You are required to consult and correctly reference a MINIMUM of

10 different sources of information 

 

Selected Market Cultural Report

You are required to prepare a market cultural report on a country of your choosing. You are to provide insights on the culture of the host market, how it is different you’re your home country, and highlight what cultural factors to take note of when doing business in that country.

Develop an eight to ten page report covering:

 

a.      The rationale for your country of choice.  This could be related to your business (your work), your studies (further education), your family (relatives residing), or personal reasons (honeymoon, holiday, retirement, etc).

b.      A detailed Cultural analysis of the host country   Showcase and explain some unique cultural components of your chosen host country.

c.      Highlight the business culture of the host country, and how it differs from that of your own.

d.      Explain how the unique cultures impact international business, and what businesses need to consider in order to operate effectively in the chosen host country (focus on the elements of culture and Hofstede’s cultural dimensions). e. Conclusions.

f.     List of references, in proper APA (American Psychological Association) format.

 

End of Assignment Question

*Note: Late submission of assignment copies will have marks deducted in accordance with the school’s late work policy, and/or may NOT be accepted once past the submission deadline. 

 

Peer & Evaluation Form

Student Names /

:             Group # 

                               

 

You are to rate yourself and all other members of your team.  All team members must be rated including yourself.  All ratings will be kept confidential.  No team member will see the rating sheets.  The course instructor will use this information to help determine individual team members’ contribution to the overall team efforts.

 

First rate yourself on the following:

1.   Always attended meetings                                  7  6  5  4  3  2  1     Never attended meetings

2.   Available when needed                                       7  6  5  4  3  2  1     Unavailable when needed

3.   High quality ideas                                                  7  6  5  4  3  2  1     Low quality ideas

4.   Dependable                                                                           7  6  5  4  3  2  1     Undependable

5.   High quality work                                                  7  6  5  4  3  2  1     Low quality work

6.   Facilitated goal achievement                                              7  6  5  4  3  2  1     Hindered goal achievement

7.   Did more than fair share                                      7  6  5  4  3  2  1     Did less than fair share

8.   Easy to work with                                                  7  6  5  4  3  2  1     Difficult to work with

9.   High OVERALL evaluation                                    7  6  5  4  3  2  1     Low OVERALL evaluation

 

Name of second team member being rated: __________________________________

Please rate this team member on the following:

1.   Always attended meetings                                  7  6  5  4  3  2  1     Never attended meetings

2.   Available when needed                                       7  6  5  4  3  2  1     Unavailable when needed

3.   High quality ideas                                                  7  6  5  4  3  2  1     Low quality ideas

4.   Dependable                                                                           7  6  5  4  3  2  1     Undependable

5.   High quality work                                                  7  6  5  4  3  2  1     Low quality work

6.   Facilitated goal achievement                                              7  6  5  4  3  2  1     Hindered goal achievement

7.   Did more than fair share                                      7  6  5  4  3  2  1     Did less than fair share

8.   Easy to work with                                                  7  6  5  4  3  2  1     Difficult to work with

9.   High OVERALL evaluation                                    7  6  5  4  3  2  1     Low OVERALL evaluation

 

Name of third team member being rated: __________________________________ Please rate this team member on the following:

1.   Always attended meetings                                  7  6  5  4  3  2  1     Never attended meetings

2.   Available when needed                                       7  6  5  4  3  2  1     Unavailable when needed

3.   High quality ideas                                                  7  6  5  4  3  2  1     Low quality ideas

4.   Dependable                                                                           7  6  5  4  3  2  1     Undependable

5.   High quality work                                                  7  6  5  4  3  2  1     Low quality work

6.   Facilitated goal achievement                                              7  6  5  4  3  2  1     Hindered goal achievement

7.   Did more than fair share                                      7  6  5  4  3  2  1     Did less than fair share

8.   Easy to work with                                                  7  6  5  4  3  2  1     Difficult to work with

9.   High OVERALL evaluation                                    7  6  5  4  3  2  1     Low OVERALL evaluation

 

Name of fourth team member being rated: __________________________________ Please rate this team member on the following:

1.   Always attended meetings                                  7  6  5  4  3  2  1     Never attended meetings

2.   Available when needed                                       7  6  5  4  3  2  1     Unavailable when needed

 

3.   High quality ideas                                                  7  6  5  4  3  2  1     Low quality ideas

4.   Dependable                                                                           7  6  5  4  3  2  1     Undependable

5.   High quality work                                                  7  6  5  4  3  2  1     Low quality work

6.   Facilitated goal achievement                                              7  6  5  4  3  2  1     Hindered goal achievement

7.   Did more than fair share                                      7  6  5  4  3  2  1     Did less than fair share

8.   Easy to work with                                                  7  6  5  4  3  2  1     Difficult to work with

9.   High OVERALL evaluation                                    7  6  5  4  3  2  1     Low OVERALL evaluation

 

 

 

 

 

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