1) Task description: In this assessment, using the NPD/NSD concepts and frameworks that were
discussed in seminars, you will;
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(a) Critically analyze how the NPD/NSD was undertaken in two video case studies of hightech firms that have been provided on Blackboard (you may use published information too about these firms).
(b) In addition, you will use published information from two other technology firms to strengthen your discussion.
(b) Your focus will be limited to ‘Product advantage, Concept development and testing process’ aspects of the NPD/NSD process. Get Marketing homework help today
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