Product Policy Assignment | Buy assignments online

BA 444/544 PRODUCT POLICY

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

 

Course Description:

Analyzes the process, organizational interaction, and strategic concepts that govern the development of new products and services. Involves the formation of rough ideas through the market and financial analysis for the development and marketing of a product. Topics also include strategies and tactics for managing products over the entire life cycle.

 

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Objectives:

This marketing course is designed to provide an in-depth understanding of the job of the “typical” product manager in marketing consumer and business-to-business goods and services. While the specific duties of a product manager vary considerably across industries and companies, the course focuses on four major activities common to the

position: 1) analysis of market information, 2) developing a product strategy, 3) programming the strategy, and 4)implementation.

 

As might be surmised from the variety of activities covered by the course, a successful product manager has a broadly-based set of skills. Thus, key concepts will be drawn from a variety of areas including marketing strategy, buyer behavior, marketing research, and quantitative methods.

professional writing services near me

Tentative Schedule BA 444/544 Product Policy

4/1/19 Introduction and course overview 5/8/19 Ch 9 New Products

4/3/19 Ch 1 Intro to Product Management 5/13/19 Ch 10 Pricing Decisions

4/8/19 Ch 2 Marketing Planning 5/15/19 Test 2 Ch 6-10

4/10/19 Ch 3 Defining the Competitive Set 5/20/19 Ch 11 Advertising Decisions

4/15/19 Ch 4 Category Attractiveness 5/22/19 Ch 12 Promotion

4/17/19 Ch 5 Competitor Analysis 5/27/19 Memorial Day Holiday (No Class)

4/22/19 Test 1 Ch 1-5 5/29/19 Ch 13 Channel Management

4/24/19 Research Day (no class) 6/3/19 Ch 14 Service and Direct Marketing

4/29/19 Ch 6 Customer Analysis 6/5/19 Ch 15 Financial Analysis

5/1/19 Ch 7 Market Potential/Forecasting

5/6/19 Ch 8 Developing Product Strategy

 

 

Guidelines for Product Alerts:

Product alerts are written to keep upper management informed about developments in the market that may have an impact on your firm’s performance. For purposes of this assignment you are required to focus on one narrowly defined product/industry category that exists in publicly traded company, trading on one of the US stock exchanges. All 15 of your product alerts must deal with the same industry/product category. During the course of the term you will write 15 product alerts that deal with a product related development that you feel upper management should be aware of. These product alerts will be written in the form of a MEMOto the instructor. You should include a number of different topics in your collection of product alerts such as: NEW PRODUCT INTRODUCTION, PRODUCT BEING DISCONTINUED, LINE EXETENTION, MAJOR STRATEGY CHANGES, MERGES, ACQUISITION AND COMPANIES WHO ARE EXITING THE MARKET — NO MORE THAN 5 OF YOUR 15 PRODUCT ALERTS CAN BE ABOUT NEW PRODUCTS OR LINE EXTENSIONS OF EXISTING PRODUCTS. The sources you use should be CURRENT (published within the last 6 months). Your sources should be credible, we are interested in facts NOT rumors! Each update will be graded separately as each is submitted.

 

Sample Product Alert: (Follow this format exactly)

Product Alert 7

 

To: Joe

 

From: Joe Student – Product Manager Harris/Galante Hip System

 

Subject: Orthopaedic Surgeons Rethinking Age Ranges for Total Hip Replacement.

 

Article Summary:

Orthopedic surgeons are rethinking traditional wisdom about who is and who isn’t a good candidate for total hip replacement surgery (THR), a procedure that replaces the bones of the hip with an artificial joint.

 

Once reserved primarily for patients over the age of 60, the surgery offers a more desirable option for younger patients with disabling arthritis than previously believed, John J. Callaghan, MD, reported at the 69th Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS).

 

Only 5-10% of the 150,000-200,000 total hip replacements performed each year are in patients under the age of 50.

 

That could change, said Callaghan, professor and Lawrence and Marilyn Door Chair of the department of orthopedics at the University of Iowa. Anyone under 60 with severe arthritis can be a candidate for THR if he or she is willing to make some lifestyle changes.

 

That means making lifestyle changes, including a shift to more moderate activity – hiking, biking and doubles tennis rather than jogging and high-impact aerobics.

 

According to the results of a University of Iowa study of 70 patients presented by Callaghan at the AAOS meeting, the prostheses of 65% of patients who underwent THR before the age of 50, remained intact 25 years later.

 

Recommendation for Action:

If the average age for THR continues to decline, firms in our industry may have to take another look at promotional materials used in pull marketing. Currently, these advertisements feature elderly patients in rather sedate settings. We might be wise to revamp materials to also include patients in younger age groups.

 

I own 107 shares of ZMH. The current value is $ 10,091

Source: Orthopaedics Today (2014). New Age Ranges for Hip Replacement. March 13, 2014, pp 17-21.

 

 

Guide to grading written material

Use of the phrase “in order to” shall be avoided. This overused phrase adds little and is to be omitted. Use of the phrase AUTOMATICALLY reduces your grade by 10% for each occurrence.

Misspelled words – Each misspelled word AUTOMATICALLY reduce your grade by 20% for each occurrence.

 

Misused words (i.e. their vs. there) Each misused word AUTOMATICALLY reduces your grade by 20% for each occurrence. You must carefully proofread your work!!

 

Subject-verb agreement – 10% for each occurrence of a mismatched subject and verb.

 

Capitalization of proper nouns – 10% for failure to capitalize people’s names and company names

 

Improper use of (or omission of) an apostrophe – 10% for every occurrence.

 

it, its, it’s, itself or ANY form of the word “it” is STRICTLY FORBIDDEN (unless quoting a reference),

each occurrence AUTOMATICALLY reduces your grade by 10% for each occurrence.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Homework Writing Services
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
SEO
Great
Customer 463647, April 28th, 2023
Health Care
Thank you very much!
Customer 454001, February 8th, 2020
Business and administrative studies
GOOD work.
Customer 463105, June 27th, 2022
Computer science
Didn't find until the last minute that I needed to pay extra money for an extra page, which caused my stuff to be turned in late...
Customer 452515, March 25th, 2020
History
Good work.
Customer 463049, June 5th, 2022
Marketing & Advertising
Excellent work. Looking forward to your future contributions.
Customer 463467, December 1st, 2022
History
Great content. Thoroughly read all instructions.
Customer 462281, April 6th, 2022
Business and administrative studies
Good analysis and computation,
Customer 463053, July 9th, 2022
SEO
Well researched
Customer 463679, April 15th, 2023
Nursing
Thanks so much, excellent work as always.
Customer 453939, May 23rd, 2020
Marketing & Advertising
Well written and researched. Looking forward to working with you in future.
Customer 463473, November 10th, 2022
Healthcare & Medical
Good work
Customer 463469, October 22nd, 2022
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat