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Product Differentiation Assignment | College Homework Help

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December 17th, 2019

Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value.College Homework Help For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup and Hunts Ketchup). Discuss what makes your product choice different to include product image, price premium, technology, and generic brands.

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