MKT 120 Principles of Marketing Project Summer 2020
Deliverable: Marketing plan can be typed into a report or you may create a slideshow. Paper must be a minimum of 5 pages or slideshow should be a minimum of 15 slides. Minimums do not include title page or references.
Individually you will create a Marketing Plan for a business idea, product or service of your choice. You are creating this new business or product. You may not use an existing one currently sold in the market place. You can improve upon a current product but you most show how this is different than what is currently being sold.
You will focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. You should also think about competitive offerings, and how your offering will be communicated and delivered.
Follow the sample marketing plan outline below when completing your project. Make sure you title the sections.
Sample Marketing Plan
Supporting information you may want to include (may be integrated within text or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc. You do not have to include all of these things – only what you feel is important to your plan.
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