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Online Communication Strategy Oral Presentation

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Length: 10-minute oral presentation of up to 8 slides(excluding title page and References)

Final Due:     Weeks 7 or 8 as scheduled by Instructor

Value:           200 Points for 20% of the grade

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Post:             Designated Discussion Board

 

Content:  Describe the communication strategy previously approved by your instructor in a 10-minute oral presentation.  Your presentation must adhere to APA standards citing and referencing three or more academic sources; you may cite your textbook and two or more peer-reviewed journal articles.  The format of the presentation is:

  • Introduction: Define the communication strategy and discuss its importance to communication effectiveness
  • Strategy Implementation: Describe three tactics effective communicators use to employ the communication strategy
  • Conclusion: Ask 1 open-ended question to generate discussion about the communication strategy and tactics, and facilitate the online discussion

 

Oral Presentation:  Prepare a presentation that does not exceed 10 minutes, uses no more than 8 slides (excluding title and reference page), and includes your own voice audio narration. You are welcome to use the technology of your choice (e.g., PowerPoint or Prezi with audio embedded, Screencast-o-Matic, recorded Adobe Connect, PowToons, Animoto, etc.) in presenting your analysis. The Center for Instructional Innovation (CII)  has created presentation tutorials found on their YouTube Channel: https://www.youtube.com/playlist?list=PLytAuqpFkDNm7rgjK8THUpM2Itl_vv7eT.

 

 

Evaluation Criteria

Report Elements Exemplary

 

Proficient

 

Developing

 

Emerging

 

Not Included
Introduction

 

 

35 – 31

Engages the audience with a strong introduction that comprehensively defines the communication strategy and its importance to communication effectiveness. Fully supports discussion with academic sources

30 – 26

Provides a clear introduction that accurately defines the communication strategy and its importance to communication effectiveness. Mostly supports discussion with academic sources

25 – 21

Provides an introduction that defines the communication strategy but may not address importance. Partially supports discussion with data that may not be from academic sources

20 – 16

Provides an unclear or confusing introduction that may not accurately define the communication strategy and/or does not address importance0 May not support discussion with academic sources

0

No introduction included

Strategy Implementation

 

50 – 46

Comprehensively describes 3 valid tactics effective communicators use to employ the communication strategy.  Fully supports analysis with data from academic sources

45 – 40

Describe 3 fairly valid tactics communicators use to employ communication strategy.   Mostly supports analysis with data from academic sources

39 – 35

Describes 2 – 3 tactics communicators use although 1 may lack substance.   Partially supports analysis with data that may not be from academic sources

20 – 16

Describes 1 – 3 tactics communicators use although 2 or more may lack substance.   May not support analysis with data and/or use academic sources

0

Not included

Conclusion 35 – 31

Concludes by asking 1 well-crafted open-ended question that generates a discussion-deepening understanding of the strategy and tactics. Fully facilitates discussion responding to all questions.

30 – 26

Concludes by asking 1 fairly well-crafted open-ended question that generates discussion increasing understanding of the strategy and tactic.  Mostly facilitates discussion responding to most questions.

25 – 21

Concludes by asking a question that may not be open-ended and/or that generates discussion.  Partially facilitates discussion responding to some questions.

19 – 16

Provides a conclusion but may not ask an open-ended question.  Limited if any facilitation of a discussion about the communication strategy.

0

Not included

Presentation Clarity 30 – 27

The oral presentation is well-organized, interesting, clear, informative; and the required length.  The presenter is well prepared and enthusiastic.

26 – 23

The oral presentation is fairly organized, interesting, clear, informative; but may be slightly too long or short. The presenter is prepared but may lack enthusiasm

22 – 20

The presentation is somewhat clear but may not be organized and/or. 10% too long or short.  The presenter may not be prepared and/or enthusiastic

19 – 16

The presentation is unclear and difficult to understand. May by 15% too long or short.  Presenter not prepared or enthusiastic

0

No oral component

APA and Sources 15 – 14

Cites 3 or more academic sources Accurately adhere to APA standards; reference page and citations are correct.

13 – 12

Cites 3 academic sources. Adhere to APA standards with minor (1 – 3) errors in reference page and/or citations

11 – 10

Cites 3 sources although 1 may not be scholarly. Adheres to APA standards with numerous (4 – 10) errors in reference page and/or citations

9 – 8

Cites 1 – 3 sources although 2 or more may not be scholarly. Adheres to APA standards with multiple (11+) errors

0

No APA adherence

Writing Mechanics 35 – 31

Slides are visually interesting, easy to read, focused and incorporate OWC feedback. Slides use good grammar spelling and punctuation.

30 – 26

Slides are fairly visually interesting, easy to read and focused. Mostly incorporates OWC feedback. Minor (1 – 3) errors in spelling, grammar and/or punctuation.

25 – 21

Slides are somewhat clear but may not be interesting and/or focused. May incorporate some OWC edits. Several (4 – 10) errors in spelling, grammar and/or punctuation.

20 – 16

Slides lack clarity and may be confusing; if submitted may ignore OWC edits Contain numerous (11+) errors in spelling, grammar and/or punctuation.

0

No adherence

 

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