Week 4 – Planning Market Offerings
In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product (p. 139).
For this assignment, you will select a firm within an industry and research (Internet and other formats) a firm’s products and outline its five product levels. In addition, you should analyze the firm’s perception of the customer’s value hierarchy and total consumption system.
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Ensure that your paper incorporates the following:
• A minimum two page Microsoft Word document (not including cover page, table of contents, etc.)
• Double-spaced lines
• 12-point font size text
APA writing style