Planning Market Offerings Assignments | Online Homework Help

Week 4 – Planning Market Offerings

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In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product (p. 139).

For this assignment, you will select a firm within an industry and research (Internet and other formats) a firm’s products and outline its five product levels. In addition, you should analyze the firm’s perception of the customer’s value hierarchy and total consumption system.

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Ensure that your paper incorporates the following:

• A minimum two page Microsoft Word document (not including cover page, table of contents, etc.)

• Double-spaced lines

• 12-point font size text

APA writing style

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