For this assignment take a close look at both the required readings and videos on general concepts of persuasion such as the main principles laid out by Cialdini (2001) or in Section 14.2 of McLean (2012). Then take a look at some of the practical guides to persuasion such as Gorman (2007) and see which one of them is the most useful for you.
When you have finished carefully reading these materials, write a 4 page paper addressing the following issues:
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