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BUS 695 Week 4 – Assignment
Final Project Part IV
(People Private Placement, LLC – Enterprise)
Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
- Chapter 8: Identify the strategies key competitors are using, and develop a rationale for the strategy you choose.
- Chapter 9: Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle.
In addition to the requirements above, your paper:
- Must be double-spaced and 12 point font.
- Must be formatted according to APA style.
- Must reference two scholarly sources in addition to the textbook.
Must include a reference page written in APA format.
Week 5 – Assignment
Final Project Part V
Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
- Chapter 10: Identify the market and competitive conditions your product faces.
- Chapter 11: Develop a new-economy strategy for your product or company.
In addition to the requirements above, your paper:
- Must be double-spaced and 12 point font.
- Must be formatted according to APA style.
- Must reference two scholarly sources in addition to the textbook.
Must include a reference page written in APA format.
Week 6 – Final Paper
Final Paper: Marketing Plan Paper
The Marketing Plan paper will be fifteen to twenty pages. It will incorporate all the Marketing Plan Exercises from the course text into one coherent marketing plan. The final Marketing Plan should incorporate feedback from the weekly assignments to create a complete, professional, and comprehensive document that could be presented in a real-world environment.
The paper
- Must be fifteen to twenty double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least five scholarly sources, including a minimum of two from the Ashford Online Library.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
MKT 635 Week 4 – Assignment
Week 4 – Assignment
Case Studies and Executive Summary
Case Assignment 1: 9.2-Global Motors – Answer question five for grading, however you will need to do 1-4 to help arrive at an answer for question number five.
Case Assignment 2: Chapter 10-Synthesize Your Learning-Niagara Falls Tourism Association – Answer question four for grading, however you will need to do 1-3 to help arrive at an answer for question number five.
From Final Case (Marketing Research Report) submit an Executive Summary/Abstract – Write a short succinct Executive Summary/Abstract. Do not go over one page. The key to writing a good Executive Summary is to be as succinct as possible without being overly verbose as it’s actually detrimental to the success of the proposal. Executives typically don’t have hours to read over several pages, so they need and appreciate sort and to the point summaries.
The paper
- Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Week 5 – Assignment
Case 16.1: Global Motors
Respond to the questions at the end of the case.
The paper
- Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Final Paper
Write a final report that includes an action plan based upon the recommendations as presented. Do not just repeat the findings in the recommendations, but rather, what specific actions might be taken so that e-retailers and web based businesses could increase their overall business.
A Look At The E-Shopping Habits Of The U.S. And Chinese Millennials – Article ID:20150410
http://www.quirks.com/articles/2015/20150410.aspx
Elements of the Report from Chapter 16
- Front Matter
- Letter of Authorization
- Letter/Memo of Transmittal
- Table of Contents
- List of Illustrations
- Abstract/Executive Summary
- Body
- Introduction
- Research Objectives
- Method
- Results
- Limitations
- Conclusions of Conclusions and Recommendations
- End Matter
- Appendices
- Endnotes
The paper
- Must be 12 to 14 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least six scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
