Transactional and Promotional Websites

Discipline: Business Studies

Type of Paper: Coursework

Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 1 Words: 275

Question

Websites have different marketing purposes. Define what a transactional and a promotional website is, explaining the similarities and differences between the two. Provide a link to an example of each, and describe why each site does an outstanding job from a marketing perspective.