Pricing/Distribution in Marketing Decisions For Mercedes-Benzes

Question

(1) Briefly describe the pricing strategies implemented by Mercedes-Benzes.

(2) Given the company's target market, explain why you think these pricing strategies will or will not motivate customers to buy and continue to buy.
(3) Discuss the role of discounts in this company's strategy. If discounting and price cutting would not be appropriate, explain.
(4) Briefly explain the distribution strategy for this product: how does it fit with the designated target market? Are there incongruences with the store or other outlet?

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