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Packages and Value Chains Type | Online Assignment Help

ASSESSMENT 2 – CUSTOMER BENEFITS PACKAGES AND VALUE CHAINS Unit Code MAN515 Unit Title Operations Management Assessment Title: Customer Benefit s Packages and Value Chains Type of Assessment : Case Study (Report Style) Week & Day Due : Midnight of Friday Week 5 Length /Size/Amount : 1 500 – 2 000 words Value: 3 0% Task This assessment should be written using a report style. Identify two organisations in an industry of your choice. These organisations must have clearly different value chain design s and structure s. It is recommended that one should be based around a pur el y physical product or products (a Good) and the other a n intangible product or products (a Service). For these two organisations, complete a case study analysis that treats the following: 1. Describe, compare and contrast a primary Customer Benefits Package from each firm. 2. F rom both the customer ’s and management ’s viewpoints , c ompare and contrast the value chain design and structure for the two organisations . You should include discussion on the advantages and disadvantage of each value chain design? Analyse the two different organisations relative to how they d efine their operations strategy in different ways. In doing so you should d efine each firm’s strategic vision, strategy, and competitive priorities. You should also clearly identify w hat operations management have to be good at to make the organisation a success ? Assessment criteria For general assessment criteria r efer to the Rubric associated with this assessment. This can be found in the students My Grades area of the MAN515 Learnline site.

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