1. Individually, students will read 5 journals/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
Read Google’s Handling of the “Echo Chamber Manifesto” and complete the questions at the end of the case study.
Read Wells Fargo Banking Scandal and complete the questions at the end of the case study.
Read Raiding Customer Assets at MF Global and complete the questions at the end of the case study.
Read Aggressive Sales Quotas or Unfair Business Practice? and complete the questions at the end of the case study.
Read The Case of Plant Relocation and complete the questions at the end of the case study.
Each student will write a research paper on an organization of his or her choice (5-7 pages minimum). The organizational analysis will utilize a minimum of five external, peer-reviewed academic sources and contain the following sections:
· What is the organization and how would you describe it?
· Who are the leaders of the organization?
· Is the organization successful?
· How do you determine whether an organization is ethical or not?
· Based on your assessment and research, is the organization ethical?
· What would you change about the organization to make it better, without sacrificing ethical standards?
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Read Leaked Movie Trailer and a Confidentiality Agreement and complete the questions at the end of the case study.
Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.
Pick one of the following terms for your research: coercive forces, institutional environment, inter-organizational relationships, joint venture, legitimacy, niche, organizational ecosystem, retention, strategic alliance, or trade association.
Pick one of the following terms for your research: Integrity, ethical dilemma, conflict of interest, bribery, or fraud.
Pick one of the following terms for your research: Strategic philanthropy, locus of control, ethical culture, ethical awareness, or normative approach.
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