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Operations Management Assignment | Top Essay Writing

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February 17th, 2020

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QUESTION 45

  1. Which of the following is true of pricing objectives?
    Pricing objectives should not be derived from overall marketing objectives.
    Pricing to achieve a target return on investment is a common pricing objective.
    Pricing objectives are not devised to meet or prevent competition.
    The basic pricing objective is solely concerned with short-run profits.

1 point

QUESTION 46

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  1. A retail cooperative organization, a wholesaler-sponsored voluntary chain, and various franchising programs are the three major types of _____ vertical marketing systems.
    administered
    contractual
    structured
    corporate

1 point

QUESTION 47

  1. Which of the following is a form of psychological pricing that involves charging a high price to create a signal that a product is exceptionally fine?
    Odd pricing
    Bundle pricing
    Prestige pricing
    Predatory pricing

1 point

QUESTION 48

  1. In the context of channels of distribution, _____ are used in organizational markets when there is a large number of buyers but each purchases a small amount of a product.
    wholesalers
    distributors
    agents
    retailers

1 point

QUESTION 49

  1. Which of the following kinds of pricing strategies would you expect producers to use for pricing homogeneous products, such as wool, tomatoes, wheat, coal, and bone meal?
    Penetration pricing
    Going-rate pricing
    Skimming pricing
    Sealed-bid pricing

1 point

QUESTION 50

  1. Which of the following products is most likely to require a direct channel of distribution?
    Coal
    Lighting fixtures
    Tropical flowers
    Wooden picture frames

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