Operations Management Assignment | Top Essay Writing
February 20th, 2020
Which of the following is true of catalogs and direct mail? Get Operations Management homework help today
They serve to increase overhead costs. They facilitate in-depth descriptions of specialty merchandise goods. They are considered ineffective channels for targeting unique markets that are geographically dispersed. They offer a better visual display of products than television home shopping.
- QUESTION 13
- The estimated production and sales for a coffee table book on celebrity gardening is 10,000 volumes at a total cost of $100,000. Calculate the sales price for each book if the publisher desires a before-tax return of 25 percent.
$12.50 $15.00 $18.75 $10.00
- 1 point
- Which of the following factors is primarily concerned with how consumers perceive various prices or price changes?
Environmental factors Psychological factors Demographic factors Sociological factors
- 1 point
- In contrast to organizational goods, consumer products are often distributed through _____.
matrix channels indirect channels horizontal channels control channels
- QUESTION 49
- Which of the following kinds of pricing strategies would you expect producers to use for pricing homogeneous products, such as wool, tomatoes, wheat, coal, and bone meal?
Penetration pricing Going-rate pricing Skimming pricing Sealed-bid pricing