Operations Management Assignment | Top Essay Writing
February 20th, 2020
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QUESTION 12 Which of the following is true of catalogs and direct mail? Get Operations Management homework help today
They serve to increase overhead costs. They facilitate in-depth descriptions of specialty merchandise goods. They are considered ineffective channels for targeting unique markets that are geographically dispersed. They offer a better visual display of products than television home shopping. - QUESTION 13
- The estimated production and sales for a coffee table book on celebrity gardening is 10,000 volumes at a total cost of $100,000. Calculate the sales price for each book if the publisher desires a before-tax return of 25 percent.
$12.50 $15.00 $18.75 $10.00 - 1 point
QUESTION 14
- Which of the following factors is primarily concerned with how consumers perceive various prices or price changes?
Environmental factors Psychological factors Demographic factors Sociological factors - 1 point
QUESTION 15
- In contrast to organizational goods, consumer products are often distributed through _____.
matrix channels indirect channels horizontal channels control channels - QUESTION 49
- Which of the following kinds of pricing strategies would you expect producers to use for pricing homogeneous products, such as wool, tomatoes, wheat, coal, and bone meal?
Penetration pricing Going-rate pricing Skimming pricing Sealed-bid pricing