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BUS 695 Week 4 – Assignment
Final Project Part IV
(People Private Placement, LLC – Enterprise)
Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
- Chapter 8: Identify the strategies key competitors are using, and develop a rationale for the strategy you choose.
- Chapter 9: Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle.
In addition to the requirements above, your paper:
- Must be double-spaced and 12 point font.
- Must be formatted according to APA style.
- Must reference two scholarly sources in addition to the textbook.
Must include a reference page written in APA format.
Week 5 – Assignment
Final Project Part V
Complete the Marketing Plan Exercises at the end of each assigned chapters. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
- Chapter 10: Identify the market and competitive conditions your product faces.
- Chapter 11: Develop a new-economy strategy for your product or company.
In addition to the requirements above, your paper:
- Must be double-spaced and 12 point font.
- Must be formatted according to APA style.
- Must reference two scholarly sources in addition to the textbook.
Must include a reference page written in APA format.
MKT 635 Week 4 – Assignment
Week 4 – Assignment
Case Studies and Executive Summary
Case Assignment 1: 9.2-Global Motors – Answer question five for grading, however you will need to do 1-4 to help arrive at an answer for question number five.
Case Assignment 2: Chapter 10-Synthesize Your Learning-Niagara Falls Tourism Association – Answer question four for grading, however you will need to do 1-3 to help arrive at an answer for question number five.
From Final Case (Marketing Research Report) submit an Executive Summary/Abstract – Write a short succinct Executive Summary/Abstract. Do not go over one page. The key to writing a good Executive Summary is to be as succinct as possible without being overly verbose as it’s actually detrimental to the success of the proposal. Executives typically don’t have hours to read over several pages, so they need and appreciate sort and to the point summaries.
The paper
- Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Week 5 – Assignment
Case 16.1: Global Motors
Respond to the questions at the end of the case.
The paper
- Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
