Mktg 578 consumer behavior course project explanation

Don't use plagiarized sources. Get Your Assignment on
Mktg 578 consumer behavior course project explanation
Just from $13/Page
Order Now

Create a 6 page paper on the following information below I want you to explain in one page how this demographic is untouch and with the right marketing this could be a billion dollar asset. You may skip item 7 if you reach 6 pages.
You are asked to choose a consumer product about which you either know something or on which you can find good research. You may use either a product with which you are actively involved in your business or one from another business.
You are to create a thorough, tightly focused Marketing Strategy that focuses on consumer behavior for either a product. Those sections not highlighted receive this instructor’s additional perspectives in the “Additional Instructions” area.
Develop a tightly focused, strategically-oriented paper. I will be seeking your depth and breadth of your findings and arguments that communicate via your logical, business-oriented writing that you are a thinking, educated, marketer.
As you create your paper, please NUMBER each section so that I can easily determine on which one of the seven (7) sections you are writing. You want to demonstrate in-depth critical thinking, provide examples, and support your assertions with legitimate scholarly resources. Use APA citations each and any time that you have referenced scholarly content. NOTE: Wikipedia.com or Answers.com or other similar “general go-to-us-for-a-fast-answer” websites are not considered scholarly resources. Please do not use these. Demonstrate scholarly research that utilizes respected resources that identify the subject-matter-expert by name.
NOTE: No more than 25-30% of your Course Project should come from external sources. Although this is a research paper, I am more interested in learning YOUR perspectives, based on your analysis. After all, this is a paper that YOU are writing. All assignments are submitted to Turnitin.com™ to ensure originality of work. Thus at least 70%+ of your paper’s content comes from your fingertips and demonstrates your synthesis of content reviewed, your critical analysis, critical thinking, and application. Papers that are a collection of cobbled-together snippets from other websites will not earn a passing grade and when minimal adult learner synthesis and minimal original content is apparent.
Your Course Project asks you to utilize the following seven topics as headings for clarity, as well as subtopics as subheadings. Please clearly label each Heading and Subheading in your paper.
Headings and Subheadings Additional Instructions
1: Market Analysis
• Company
• Customers
• Competitors
• Conditions

Market Analysis
(continued)

Describe your Company and your Customers. Who are your Competitors with which you do (or will do) battle? Describe the market Conditions in which you find your product/service being marketed
2: Market Segmentation
• Segmentation Criteria
• Segments
• Attractiveness Analysis
• Target Market Use culture, demographics, and the other external influences, as well as self-concept and lifestyle information to accomplish this.
3: Product Positioning Put this in the form of a “statement”
4: Impact on the Consumer
• Perception
• Learning and Memory
• Motivation, Personality, and Emotion
• Consumer Attitude Assessment
• Self-Concept and Lifestyle Assessment Your ability to provide detailed insights on this topic
Reflect on each of these five topics and discuss how each may have an impact on your target market’s decision-making process.
How does your marketing strategy demonstrate application of your strategy to each?
5: Consumer Decision Process
Discuss the process by which consumers will come to a conclusion to include your product/service in their evoked set.
6: Marketing Mix
• Product
• Place
• Promotion
• Price
• Service
Marketing Mix
(continued) This is where all of your conceptual discussion comes true in the marketplace. What does your product look like? Where are you selling it? How are you communicating with your consumers? What price signals are you sending? How do you service the customer through the decision process and post purchase?
7: Market Plan Assessment
• Competitor Response
• Anticipated Results and Contingencies Forecast the future. You finally get to recommend a “go” or “no go” decision.
What will your competition likely do when you enter the market with your product?
What will likely happen when you enter the market insofar as your target market’s receptivity to your product/service offering?
What is it that you have done via your marketing strategy that suggests the likelihood of success based on Consumer Behavior considerations?
What could possibly occur and for which you have not planned, thus resulting in contingencies?

Your paper should be submitted in 12 Point Times New Roman,

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

At Myhomeworkwriters.com, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Our homework helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Professional Academic Writers

With Myhomeworkwriters.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

On-Time delivery

My Homework Writers guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

100% Originality

Myhomeworkwriters.com maintains a zero-plagiarism policy in all papers. As such, My Homework Writers professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@myhomeworkwriters.com.

Try it now!

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Samples

Our writers complete papers strictly according to your instructions and needs, no matter what university, college, or high school you study in.

Categories
All samples
Analysis (any type)
Argumentative essays
Dissertation/Dissertation chapter
Analysis (any type)
Advantages and disadvantages of lowering the voting age to thirteen
Undergrad. (yrs 1-2)
Political science
4
View this sample
Argumentative essays
Is euthanasia ethical or not?
Undergrad. (yrs 3-4)
Nursing
3
View this sample
Dissertation/Dissertation chapter
Videoconferencing as a teaching tool
Undergrad. (yrs 3-4)
Education
10
View this sample

Our Homework Writing Services

My Homework Writers holds a reputation for being a platform that provides high-quality homework writing services. All you need to do is provide us with all the necessary requirements of the paper and wait for quality results.

Essays

Essay Writing Services

At My Homework Writers, we have highly qualified academic gurus who will offer great assistance towards completing your essays. Our homework writing service providers are well-versed with all the aspects of developing high-quality and relevant essays.

Admissions

Admission and Business Papers

With Myhomeworkwriters.com, we will help you secure a position at your desired institution. Our essay writing services include the crafting of admissions papers. We will still help you climb your career ladder by helping you write the official papers that will help you secure a job. We will guide you on how to write an outstanding portfolio or resume.

Editing

Editing and Proofreading

Myhomeworkwriters.com has a professional editorial team that will help you organize your paper, paraphrase it, and eliminate any possible mistakes. Also, we will help you check on plagiarism to ensure that your final paper posses quality and originality.

Coursework

Technical papers

My Homework Writers harbors professional academic writers from diverse academic disciplines. As such, we can develop homework writing services in all academic areas. The simplicity or complexity of the paper does not affect the quality of homework writing services.

Sitemap: https://myhomeworkwriters.com/sitemaps/sitemap.xml User-agent: * Allow: / User-agent: AhrefsBot Crawl-Delay: 1 User-agent: SemrushBot Crawl-Delay: 1