Marketing Research Project Proposal Economic Major | Homework Help Websites

The proposal is about to find consumers willingness to pay for the product. Writer need to use Analysis of the discrete choice data and Multinomial Logit form consider the way interpreting the content.

Don't use plagiarized sources. Get Your Assignment on
Marketing Research Project Proposal Economic Major | Homework Help Websites
Just from $13/Page
Order Now

You need to complete a marketing research project proposal for an existing or hypothetical company. You should start by identifying a current or potential future problem or issue to be addressed (i.e. introduction of a new product, extension of a product line, repositioning of a product, targeting a new customer segment, etc.).

Place your problem into the context of your company’s operation – provide some background information on consumers (which segments the firm is targeting), products, competitors. Do not include useless information—include only what is relevant to your problem and clearly make this connection.

Determine the specific information needs. What data do you need to have in order to address the problem? Propose the survey that will be used to gather this data. You need to prepare a real survey with proper instructions (see my example on TritonEd).

Finally, specify how you would analyze the data collected by this survey. Write out explicit regression formulas. Describe how you will interpret the coefficients, which coefficients are important and will help you answer the research problem.

First requirement: You have complete freedom about what type of problem you want to address, but your solution to this problem must include (possibly, among other solutions) measuring consumers’ willingness to pay using a logit model.

Second requirement: This assignment should involve original thinking. Thus, you should not submit a proposal that is similar to the sample one that I posted on TritonEd and described in class.

Grading: Set-up of the marketing situation/problem, its placement in context (6 points) Originality of the problem (2 points); Creativity of your solution approach to the problem (2 points) Survey Design, clarity of the questions and instructions (3 points) Appropriateness of the proposed survey questions in dealing with your problem (3 points) Description of the econometric model/coefficients interpretation (4 points) The proposal should be no longer than 2 single-spaced pages (without the survey). It should be submitted on Gradescope together with the survey (do not put your name on the survey if you wish to remain anonymous in case your survey is chosen for the data collection in class).

For all questions related to the marketing research project proposal, contact Sarah. Her office hours are on Friday, 11/9, from 8:00 until 10:00 in ECON126. Good luck!

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Homework Writing Services
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
The paper was delivered on time but I requested for a revision. Overall, it was on time and satisfied with the provided 2 versions of the revised paper. Thank you!
Customer 454455, June 7th, 2020
Thank you for the revision! This is how it should look like.
Customer 463407, October 16th, 2022
thank you very much
Customer 462327, September 22nd, 2022
Excellent work!
Customer 463463, October 13th, 2022
English 101
Good job
Customer 454209, June 2nd, 2020
Entertainment & Gaming
Customer 452441, April 4th, 2022
Healthcare & Medical
Excellent work.
Customer 452441, May 16th, 2022
Healthcare & Medical
Good work!
Customer 463469, October 17th, 2022
Good job.
Customer 462783, March 31st, 2022
English 101
Excellent deliverables. I love the immersive thought.
Customer 462537, April 21st, 2022
Discrete Mathmatics
Be keen on instructions.
Customer 462387, March 30th, 2022
Interior Decoration
Few edits needed
Customer 463337, November 9th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat