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Marketing Research Assignment | Homework Help Websites

Author:
December 2nd, 2018

MARKETING RESEARCH
FINAL REPORT AND PRESENTATION REQUIREMENTS
REPORT
Title Page (with student name, class name, & professor name on it)
Table of Contents (number all pages)
Executive Summary (1 page)
Introduction (summary of the CLIENT, the project objectives & research problems)
Method (brief description of the online survey)
Results
Demographics
Measures of central tendency/Frequencies/histograms
At least TWO t-tests
At least TWO correlations
At least one Chi-square test
At least one ANOVA
Conclusions and Recommendations
MUST HAVE AT LEAST 10 recommendations!
Appendices
Copy of survey/codebook, statistical analyses/output (edited)
Bibliography

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