1. In your own words what is this article about?
2. Is this an issue that you believe other companies should participate in? Why or why not?
3. What are the advantages or disadvantages to businesses who bring social issues into their Marketing/Branding strategies?
4. What industries are least likely to benefit from this change of direction when advertising products for use by men?
5. Do you believe that Zegna will lose or gain customers overall?
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