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Marketing Plan | Buy Assignments Online

Assessment 1 – Group Report – Marketing Plan Part 1 Assessment Type Report Purpose The situation analysis is designed to assess students’ professional judgement in marketing analysis and reporting, and their capacity to work within a team. Description Marketing Plans commence with a thorough current Situational Analysis and a Market Segmentation Profile. A marketing situation analysis presents data on the target market, product, distribution, competition, and the macro environment. It is synthesised to identify the major strengths, weaknesses, opportunities, and threats (SWOT) facing the company / product line and to highlight emerging issues. A segmentation profile is built to identify each segment that might be targeted. Groups of three to five (or as indicated by your lecturer) are formed by mutual agreement with teaching staff. Choose a company in agreement with your team members and propose it to your lecturer. Your lecturer will assess the suitability of the company for the purpose of the project and provide feedback to the team. This can be done either by email or during consultation time. It is entirely appropriate to narrow your analysis to a product line where multiple products exist. For the setting of the project, please assume that the company is doing businesses in Australia.

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