Marketing Plan Assignments | Online Homework Help
Our project is based on a startup athletic apparel company which is located in US and so I have to determine the following environs.
Please prepare a 3 to 4 pages word document with summary also with APA format, References, no plagiarism and inline citations. (Figures like graphs and tables can be added too)
Marketing Plan project:
Our project is based on a startup athletic apparel company which is located in US and so I have to determine the following environs.
Please prepare a 3 to 4 pages word document with summary also with APA format, Rerences and citations. (Figures like graphs and tables can be added too)
Project Proposal
- Product Description
Flexi is an online sports apparel retail store based in the United States. The company looks to create active wear that feel like second skin suitable for high performance activities. The company will offer a wide range of products like pants, leggings, shorts, sports bras, shirts, hoodies, sweatshirts and socks. Along with a comprehensive range of products, the company will be ‘size-diverse’ including size ranging from XXS to 5XL.
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Main characteristics of the product:
- Breathable Fabric
- Performance Wear
- Moisture Control
- Reasonable pricing
- Success Factors – Why do you think it will be successful?
- Yoga and exercise are becoming extremely popular methods of exercise and stress relief, which makes it inevitable for consumers/ yoga practitioners to purchase yoga apparel.
- Target market is a huge sector with a mix of young to aged buyers plus a growing number of yogis including both men and women.
- Yoga apparel is highly adopted by professional groups/ classes that teach yoga and hence it becomes a must have for anyone who is practicing yoga with them or any new member that joins the group.
- For someone following the yoga philosophy with a high level of commitment can be a regular person practicing yoga at home. Such people also buy yoga apparel to practice yoga religiously and to them it is a one-time cost, which is a big, plus point for us (sellers). Meaning it is a good investment.
Due to some of the above reasons, we as a team think that sports apparel is a good idea for a successful business.
- Motivation – Choosing Sports Apparel
In today’s world, every other person is into exercising and doing it right. Exercising involves using the correct outfit. About 36 million Americans are into some form of exercising, going to gym or into yoga. And there are about 300 million such people worldwide. Between 2012 and 2016 the number of people involved using sport apparel for their workout increased by 50%. With such rising number of people involved, sports apparel is a blooming industry. An average person owns more than couple of apparels for their workout and more, as they get more involved. The sports apparel is not restricted to just people with professional careers in sports but people from age groups of millennial to retired people trying to stay fit. It’s a lucrative industry which is blooming also because rise of its related industry like vegan food, protein supplements etc.
