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Based on the Task 1 define the marketing objective for the marketing plan for Sanitarium product/ service Weet Bix.
Your research methodology should cover following areas
• Define two Marketing objectives
Step 2 Segmentation (10 Marks) LO2
Based on the data collected by market research identify the different segments of Auckland market using segmentation theories.
Step 3: Targeting (8 Marks) LO2
Develop the targeting strategy for above identified market segment and explain the effect of it on Sanitarium market performance.
Step 4: Marketing Mix (8 Marks) LO2
You are require to use the information form Task 1 and above market research findings develop the marketing mix for Sanitarium to achieve the above defined marketing goal.
Step 5: Positioning Strategy (5 Marks) LO2
You are require to use the marketing mix information develop the Positioning strategy for Sanitarium to position its existing product “Weet Bix” in the mind of newly identified target market in Auckland.
Step 6: Implementation Plan (25 Marks) LO2
You are required to provide an action plan for best possible strategy of your choice. Your action plan should be focused on tasks involve to implement the strategy, people accountable for tasks, allocated budget for task and time frame too complete the task so that overall strategy can be implemented successfully within defined timeframe.
Step 7: Identification of barriers to implementation (9 Marks) LO2
You are require to identify the possible barriers to implement the positioning strategy.
Step 8: Monitoring and control system (25 Marks) LO2
You are require to develop the monitoring and control system to ensure that the implementation of plan can be done effectively and efficiently. Use the Monitoring and control tools to develop your answer.
Step 9: Contingency planning (10 Marks) LO2
You are require to propose the alternative positioning strategy plan if the current proposed plan fail to achieve defined marketing objective effectively and efficiently.