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Marketing Mix | Online Assignment Help

Author:
November 3rd, 2018

1. For Marketing Mix, what kind of pricing and promotion strategy that Foodora can use?
(Pricing: Price skimming, penetration pricing, destroyer pricing, price discrimination, contribution pricing)
(Promotion: above-the-line/below-the-line: sales promotion, public relations etc)
2. What kind of primary market research method can Foodora conduct to understand the needs from the customers?
3. Suggest one financial and one non-financial motivation to alleviate high turn-over rate of Foodora?
(Financial motivation: Wages/Salary/PRP/Fringe benefits/Profit Sharing/Share ownership)
(Non-financial motivation: Job enlargement, Job rotation, Jon enrichment, empowerment)
4. Brief overview of your main market segments for Foodra. (Geographic, Demographic, Behavioural and psychographic)

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