Task Description Four media articles will be provided on the Moodle site in week 1. For this assessment, each student will choose any TWO of the four articles provided and write a reflective analysis. This is an individual assessment with a maximum word limit of 600 words for each article analysis (1,200 words in total for both articles).
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In analyzing the two chosen articles, the emphasis is on identifying the marketing implications of the events or issues described in the selected articles. For each of the two selected articles, students are to prepare a write-up (in .doc or .docx format) answering the following question: What are the implications of the events/incidents/issues in the articles from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders? The write-up for each article should be presented in the following format: 1. A concise summary of the key issues illustrated in the article. 2. Explanation of why the issues illustrated in the articles are important. 3. Discussion of implications of these issues from a marketing perspective. Provide a list of at least 4 citations and references for your reflective analysis of each article (that is 8 relevant references in total for both articles). The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the main submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style. The analysis and write-up of your two chosen articles are due in week 6. Each article analysis submission is worth 10% equating to a total of 20% of the semester’s mark for the unit. Tutorial class activities in weeks 2 and 3 are designed to assist students in preparing for their week 6 submission. Students must be prepared to discuss their analysis of the selected two articles during tutorial classes in weeks 4 and 5 respectively. Distance students will discuss their analysis of the articles in the allocated Moodle discussion forum in weeks 4 and 5, respectively. Any assessment with a ‘Turnitin’ score of more than 20% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment will be investigated for plagiarism and could be forwarded to an appropriate office/authority. Assessment Due Date Week 6 Tuesday (27 Aug. 2019) 11:55 pm AEST Return Date to Students Week 8 Tuesday (10 Sep. 2019) Results will be released after moderations are completed. Weighting 20% Assessment Criteria A brief marking criterion is provided below. A more detailed marking rubric will be provided on Moodle. • Summary of key issues (10%) • Explanations of issues’ importance (20%)
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• Reflective analysis (50%) • Writing style (10%) • Evidence of research (10%) Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 1,200 words limit). Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted). Referencing Style • American Psychological Association (APA) Submission Online Submission Instructions Please ensure you submit your work as a word document (.doc or .docx) through the assessment 1 submission link in the unit’s Moodle page. Learning Outcomes Assessed • Research and analyze the marketing environment and evaluate marketing opportunities. • Analyze marketing concepts and theories in relation to business challenges, reflect upon the issues and synthesize complex information to develop solutions. • Critically assess the key role of marketing management including digital and traditional communications in the business environment. • Effectively communicate marketing knowledge in general business contexts. Graduate Attributes • Knowledge • Communication • Cognitive, technical and creative skills. Get Marketing homework help today
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