Analyzing case studies provides you with insights into real-world companies and the problems and challenges they face with marketing and general management decisions. These challenges provide you with an opportunity to diagnose problems, analyze and evaluate the situation and develop strategic decision choices based on the conceptual frameworks learned in this subject. It allows you to connect your academic theoretical skills with your practical business skills, this is a very important attribute for developing your professional career.
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Subject concepts should form the basis of analyzing case information, developing alternative solutions and making recommendations. You should read the paper a number of times before attempting to write anything. This will highlight areas that you need further information on and you can then conduct the necessary secondary research, including academic papers, reports, and media coverage. You should then apply marketing concepts, theories and empirics covered in the subject to the problem.
You may find sometimes that cases have incomplete information from which to make decisions, or that managers have made decisions based on incomplete information. In this instance, you may need to (a) make some assumptions about why they made these decisions and describe these, or (b) research the company, industry or issue and determine the appropriateness of your assumptions or you may wish to conduct some additional research into the industry or similar type of companies or issues for ideas and trends. Some cases do not focus on one firm or decision-maker but may take an industry perspective. In this specific case, take the view of a consultant analyzing the issue and consider what organizations may be involved and how you would analyze the situation from their perspectives.
From past experience, the most difficult aspect of case analysis for students is the idea of “analysis”. Most students simply repeat what’s in the case in their own words or simply re-arrange the same information. While the latter is definitely desirable and helps students to break up the case into smaller components that can be analyzed, the analysis takes one further step and that is to explain, using the language of marketing, the implications of this information for the firm and the key decision-makers. For many students, case analysis may be new at this stage of the subject. In this assessment, academic writing skills are being practiced. If you are unsure there are some additional resources on writing styles LearnJCU, there is also assistance available through the libguides.
The following are some general guidelines on presentation and essay writing. Respond to the topic in essay format with a short introduction, literature review, case study analysis, and conclusion.
This assessment piece requires you to work individually to research and then present your findings in a formal written document that is well structured and appropriately referenced. Get Marketing homework help today
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