PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPERIENCE WITH GRADUATE LEVEL WRITING TERMS AND CONCEPTS. ALL DIRECTIONS MUST BE FOLLOWED AND NO PLAGIARISM. MY SCHOOL USES SOFTWARE TO DETECT COPIED MATERIAL.
Marketing Challenges in a New Economy
Read the article: “Airbnb and the Unstoppable Rise of the Share Economy ”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multi-billion dollar business.
Article for assignment:
Geron, T. (2013, January 23). Airbnb and the unstoppable rise of the share economy. Forbes. Retrieved from http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/
· Explain how this concept is disrupting our traditional economy.
· Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
· Must be three double spaced pages in length (not including title and references pages) and formatted according to APA style
· Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
· Must use at least three scholarly sources one of which must be peer reviewed, in addition to the textbook.
· Must document all sources in APA style
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