Marketing Case Assignments | Online Homework Help
MKT 101 – MARKETING
Sony: Battling the Marketing Environment’s “Perfect Storm”
Management Case Rubric
Company Case 3, Appendix1, pp. 523 – 525
(Answer only questions 1, 2, & 4)
(Please see my feedback in red embedded in your responses)
Point breakdown
Content 90/90
News Event 5/5
G/S (grammar, spelling, questions) 5/5
Total 100/100
General Requirements:
- There are 100 points per case
- Ninety points will be divided equally among the questions (e.g., 5 questions @ 18 points each, 4 questions @ 22 points each, etc.)
- Five points will be granted for indicating one recent (within the last six months) news event for that company/product. This can be simply a 2-3 sentence statement describing the news event.
- Five points will be based upon correct use of grammar, spelling, neatness, and inclusion of the case question.
- Full credit will be given if you meet the following requirements:
- Your answer addresses the questions directly
- Your answer addresses all parts of a multiple-part question
- Your answer includes terms and concepts from the text
- Your answer includes examples from the case
- Please see the rubric for each management case for specific question requirements
| Q | Full Credit
30 points |
75% Credit
23 points |
50% Credit
15 points |
25% Credit
8 points |
| 1.
|
Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.
All six micro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
PLEASE USE BULLET-POINTS WHEN LISTING YOUR MICROS!
YOU WILL LOSE POINTS UNLESS YOU A USE BULLET POINT FOR EACH MICRO!!
Each example should be 2 sentences in length.
MICRO’s: · Company · Suppliers · Competition · Customer · Intermediaries · Publics
|
Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.
Four micro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
Each example should be 2 sentences in length.
|
Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.
Three micro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Target are included.
Each example should be 2 sentences in length.
|
Please review the section on micro-environmental factors in Chapter 3, pp. 68-72.
One micro-environmental factor is listed.
Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
Each example should be 2 sentences in length.
|
| Q | Full Credit
30 points |
75% Credit
23 points |
50% Credit
15 points |
25% Credit
8 points |
| 2.
|
Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.
All six macro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
PLEASE USE BULLET-POINTS WHEN LISTING YOUR MACROS!
YOU WILL LOSE POINTS UNLESS YOU A USE BULLET POINT FOR EACH MACRO!!
Each example should be 2 sentences in length.
MACRO’s: · Demographic · Economic · Natural · Technological · Political-Social · Cultural |
Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.
Four macro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
Each example should be 2 sentences in length.
|
Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.
Three macro-environmental factors are listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
Each example should be 2 sentences in length.
|
Please review the section on macro-environmental factors in Chapter 3, pp. 72-91.
One macro-environmental factor is listed. Specific examples (i.e. related to Sony) of each factor and how they impact Sony are included.
Each example should be 2 sentences in length.
|
DO NOT DO QUESTION 3!!!!!
| Q | Full Credit
30 points |
75% Credit
23 points |
50% Credit
15 points |
25% Credit
8 points |
| 4.
|
Three recommendations are provided.
Each recommendation should include one reason for the recommendation and one benefit gained by it.
PLEASE USE BULLET-POINTS WHEN LISTING YOUR REC’S!
YOU WILL LOSE POINTS UNLESS YOU A USE BULLET POINT FOR EACH RECOMMENDA-TION!!
|
Two recommendations are provided.
Each recommendation should include one reason for the recommendation and one benefit gained by it. |
One recommendation is provided.
The recommendation should include one reason for the recommendation and one benefit gained by it. |
N/A |
