Marketing Assignment | Homework Help Websites

17 pages i need A this final project

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper



  1. Executive Summary – The Executive Summary “sells” the marketing plan to readers through its clarity and brevity.  The summary should present a description of the product/service, its target market, and its need within the market. The executive summary provides an overview of the main points of the plan and should emphasize an action orientation.

IMPORTANT: Write this last – after all the other sections have been completed.


Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper
  1. Company Description – The company description should highlight the recent history and successes of the organization. Company description must include:
  • Description of company
  • Product lines.
  • Headquarters, locations, number of employees.
  • Revenue, growth, profitability, or loss (financial information)
  • Key issues, strengths, or weaknesses of company.
  • Current news about the company.


  1. Strategic Focus and Plan – The Strategic Focus and Plan sets the strategic direction and has several sections:


  1. Mission/Vision – The Mission/Vision statement is a qualitative statement that specifies the markets and product lines in which a business will compete.  An effective mission statement must be clear and direct.


  1. Strategy – Explain the marketing strategy that will be used and why it was chosen. (Ex: A market penetration strategy will be used in order to increase market share from XX to XX.) Only choose one strategy from Figure 1 for this plan. Use the following market development grid to explain your strategy. Remember, there must be transition sentences leading to any grids or charts used. Don’t depend just on the grid to explain your points.


Figure 1. Marketing Strategy.





Current Product


New Product

Current Market  

Market penetration


Product development




Market development




  1. Objectives (SMART goals) – The objectives section of a marketing plan sets both financial and non-financial targets.  Goals should be in quantitative terms, where possible, to facilitate measuring the company’s future performance.


Develop three goals for the product. They must be S.M.A.R.T goals! (Specific, Measureable, Achievable, Realistic, and Time-bound)

  • An example of a financial goal: “XYZ Inc. will increase sales from $10 million in 2017 to $15 million in 2019.”


  1. Situation Analysis – The essence of the situation analysis is taking stock of where the firm or product has been recently, where it is now, and where it is headed. There are several sub-sections in this part of the paper:


  1. Industry Analysis – The industry analysis section should provide the backdrop for a more detailed analysis of the competition, the company, and the customer.  An in-depth analysis will give both internal and external readers of the plan confidence in the company’s ability to understand its own industry. Include:
  • Description of industry
  • Size of industry (revenue)
  • Growth rate
  • Important factors impacting the industry


  1. Competitive Analysis – An effective analysis of the competition should demonstrate that the company has a realistic understanding of its major competitors and their marketing strategies.  As in with the industry analysis, a realistic assessment makes readers feel confident that the marketing actions in the plan are well grounded.


Key competitors – Name the top three competitors and give a brief description. Include the following information at a minimum:

  • Description of company and product lines.
  • Headquarters, locations, number of employees.
  • Revenue, growth, profitability.
  • Key issues, strengths, or weaknesses of competitors.


  1. SWOT Analysis – The SWOT analysis is an effective shorthand summary of the situation analysis. The SWOT analysis can be effectively presented in a tabular format (see Figure 2) followed by a text discussion that elaborates on the information in the table.



Figure 2. SWOT Analysis.


Favorable Factors Unfavorable Factors



What is the company good at?


What needs work?




What is going on in the marketplace?


What should the company be wary of?



  1. Market-Product Focus – This section has several sub-sections that are used to explain the target market and how the product will provide value to the buyer.


  1. Target Market Description – describe the prospective customers. They are the target market. Use demographics, psychographics, lifestyle, values, and behaviors to fully describe the ideal customer.


  1. Points of Difference (vs. competitors) – Explain how this product is different from the competition. What value will be it provide to the buyer?


  1. Positioning Map (relative to competitors) – A product’s unique points of difference are communicated by way of a positioning strategy. Also include a perceptual or positioning map to help illustrate the competitive positioning. (See Figure 3.)


Figure 3. Product Positioning Map.



  1. Marketing Program – Everything that has been written so far in the marketing plan sets the stage for the marketing mix actions—the 4 Ps covered in the marketing plan.  Product, price, promotion, and place (distribution) strategies are all detailed in the this section:


When describing these strategies: Include these elements:
a.      Product/Service  

Fully describe the product or service. Include: features, brand name, packaging, services, and warranty. A photo of the product is usually a good idea to include.

b.      Price  

Explain the pricing strategy. Show how the price compares to competitors’ products. Include: List price, discounts, allowances, credit terms, payment period, accessories, and anything that affects the final price.

c.      Promotion  

Develop a promotional campaign with three tactics. Examples: digital marketing, advertising, personal selling, sales promotion, publicity, social media, billboards, etc.

d.      Place/distribution  

Determine where the product will be sold. What are other considerations: retail outlets, channels, coverage, interactive marketing


  1. Conclusion and recommendations – Now that all the work has been done to prepare the marketing plan, pull the ideas together and give the reader a final conclusion and recommendations to end the paper. This gives the reader the last points to consider.


Reference List


A correctly formatted reference list must be included to show the source of all factual information.


Other notes:



  • Some sections could use a bulleted list rather than extensive narrative.


  • Must include a table of contents.


  • Running head and page numbers are required.


  • Must have at least five references for this paper.


  • No wikis or blogs (unless instructor has cleared the use of these for the paper).


  • Write the Executive Summary last. This section is NOT an introduction. It should contain the key points from the paper to help guide the reader.


  • Use APA format for all in-text citations. Use in-text citations whenever using information that was obtained from a reference source.


  • Include a cover page.


  • Follow APA format throughout the paper.


  • Proofread and edit before submitting the final paper!



Target Market Analysis
· Who Benefits?
· How Do They Benefit?
· Who Decides to Buy or Use?
· Point of Difference?
Environmental (Uncontrollable) Forces · Consumer/Social Forces
· Economic Forces
· Technological Forces
· Competitive Forces
· Legal/Regulatory Forces
Developing the Marketing Plan · Objective
· Research (Collect Info)
· Product/Service Offered
· Price
· Promotion

–    Advertising

   –    Sales Promotion
   –    Public Relations
   –    Personal Selling
· Place/Distribution
· Budget
· Milestone Dates


Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Homework Writing Services
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
Thank you!
Customer 453187, January 11th, 2022
Entertainment & Gaming
Great work.
Customer 452441, April 29th, 2022
Business and administrative studies
Good work.
Customer 458115, May 10th, 2022
Social Work and Human Services
Thank you
Customer 463783, January 28th, 2023
Entertainment & Gaming
Customer 452441, April 4th, 2022
The paper was beautifully written and all instructions were followed exactly as stated. Thank you so much for delivering a quality paper.
Customer 452455, February 22nd, 2023
well done
Customer 452441, April 14th, 2022
Blends well with the target website's affairs.
Customer 452441, June 22nd, 2022
Foundations of Language and Literacy for Diverse Prekindergarten and Kindergarten Learners
Always cite used resources.
Customer 454463, May 2nd, 2022
Excellent job
Customer 456821, November 8th, 2022
Healthcare & Medical
Good work!
Customer 452441, August 6th, 2022
Good admission essay.
Customer 462797, April 4th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat